I had the opportunity to get together with fellow marketing leaders in Singapore for a roundtable discussion of ‘what’s next’ for event marketing. As buyers’ journeys are constantly evolving, it is important for us to innovate how we run events. It was a great discussion.
A NEW APPROACH TO ABM
FOR EVENT MARKETING
Networking & Dinner at The Langham, Sydney
1st December 2022,
18:30 – 21:00 AEST, Successfully held
WE WILL DISCUSS
Events are a great way to build a sales pipeline and renew relationships with existing customers, but how can marketers extract maximum value from their investment in events?
One option is by applying Account Based Marketing principles to event marketing.
In this dinner session, we’ll dig deeper into what ABM for Events really means. In the process, we’ll challenge commonly-held assumptions about how to decide which accounts to target, regardless of what your “Target Account List” is telling you, and how to properly engage these accounts once you have them in front of you.
BuyerForesight™ is the producer of Common Sense Conferences™
Dedicated to designing focused conversational marketing programs backed by company and contact intelligence, our programs emphasize storytelling, stimulating debates, and unexpected insights. Additionally, you’ll have the opportunity to connect with other savvy marketers.
This is an executive peer group roundtable event for 8-10 Senior Field, Demand Gen, ABM, Growth, and Event Marketing Leaders. We use a conversational, story-telling approach that works best when everyone participates.
18:30 – 18:45
Welcome & Registration with Cocktails
18:45 – 20:45
Dinner & Networking
20:45 – 21:00
The Langham, Sydney
The Langham, Sydney’s guest is a discerning traveller, with an appreciation of modern luxe environments, attentive service and attention to detail across design, wine, art, unique experiences and gastronomical touches.
WHO SHOULD APPLY FOR AN INVITATION?
VENUE & REGISTRATION
Participation in this In-person peer discussion is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with directions to the meeting hall inside The Langham.
We will follow COVID guidelines mandated by the government and the venue.
WHAT PEOPLE ARE SAYING
It was great! I got to meet with other marketers facing similar challenges to my own, and the intimate dinner was the perfect environment during which to explore new possibilities to tackle those issues.
It was really engaging, talking to our peers from different industries. We were discussing ideas. It was not just one big PowerPoint presentation. It was very effective. I guess I’m taking back a lot of notes with me.