The Langham Sydney

A NEW APPROACH TO ABM
FOR EVENT MARKETING

Networking & Dinner at The Langham, Sydney
1st December 2022,
18:30 – 21:00 AEST, Successfully held

HERE’S WHAT
WE WILL DISCUSS

Events are a great way to build a sales pipeline and renew relationships with existing customers, but how can marketers extract maximum value from their investment in events?

One option is by applying Account Based Marketing principles to event marketing.

In this dinner session, we’ll dig deeper into what ABM for Events really means. In the process, we’ll challenge commonly-held assumptions about how to decide which accounts to target, regardless of what your “Target Account List” is telling you, and how to properly engage these accounts once you have them in front of you.

Presented by

BuyerForesight

BuyerForesight™ is the producer of Common Sense Conferences™

Dedicated to designing focused conversational marketing programs backed by company and contact intelligence, our programs emphasize storytelling, stimulating debates, and unexpected insights. Additionally, you’ll have the opportunity to connect with other savvy marketers.

SOLUTION EXPERT

Kashif Imam
BD Director – Australia & New Zealand at BuyerForesight™
LinkedIn
REGISTER

This is an executive peer group roundtable event for 8-10 Senior Field, Demand Gen, ABM, Growth, and Event Marketing Leaders. We use a conversational, story-telling approach that works best when everyone participates.

AGENDA

18:30 – 18:45

Welcome & Registration with Cocktails

18:45 – 20:45

Dinner & Networking

20:45 – 21:00

Closing

The Langham, Sydney

The Langham, Sydney’s guest is a discerning traveller, with an appreciation of modern luxe environments, attentive service and attention to detail across design, wine, art, unique experiences and gastronomical touches.

The Langham, Sydney

89-113 Kent St, Millers Point NSW 2000, Australia

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WHO SHOULD APPLY FOR AN INVITATION?

Marketing leaders focused on driving more value from their field & event marketing initiatives

Decision-makers who have buying authority for their organization

VENUE & REGISTRATION

The Langham

89-113 Kent St, Millers Point NSW 2000, Australia

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    Participation in this In-person peer discussion is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with directions to the meeting hall inside The Langham.

    We will follow COVID guidelines mandated by the government and the venue.

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