SAN FRANCISCO
PARTNER PULSE
UNCONFERENCE

October 1st, 2024

The first of its kind

iN SAN FRANCISCO

Why Attend?

Because The San Francisco Partner Pulse
‘Unconference’:

Turns the normal conference model on its head with a peer-driven, conversation-first approach.
Offers one of the only true community-building opportunities for senior B2B partnerships execs in Northern California.

What’s an “Unconference”?

A different, better way to:

Network with your peers

Expand your knowledge

Find solutions to problems

Share your own professional insights

Don’t sort through a catalog of talk tracks with only vaguely relevant topics. Content has been refined based on inputs from regional partnership leaders, and participants will continue to mold the sessions live with our conversational approach, ensuring you leave with takeaways that will make an impact on your ecosystem strategy.

Who’s participating?

1
Senior B2B partnerships professionals in and around the Bay Area looking to meet like-minded peers and drive better results from their partner ecosystem.

Long Story Short

By participating in this collaborative event, you’ll be a part of the premier networking event for partnerships executives in the region, learning best practices for overcoming obstacles you’re currently facing, and leaving better equipped to navigate joint GTM strategies as a whole.

Who IS invited?

This conference is designed for 60 senior B2B partnerships professionals in and around the Bay Area looking to meet like-minded peers and drive better results from their partner ecosystem.

AGENDA

10:00 – 10:30 AM

Registration, Coffee, and Networking Activation

10:30 – 10:45 PM

Welcome & BuyerForesight™ Intro

10:45 – 11:15 AM

Guest Keynote

11:15 – 11:50 AM

Session

Partner Ecosystem: Unlocking Margin Expansion Alongside Revenue

Many partnerships boast impressive names but fail to drive measurable financial impact. Despite sizable investments, most programs struggle to quantify revenue and profit outcomes attributed to partners. Too often, returns remain captured in partner-influenced black boxes instead of actual topline or bottom-line results.

It’s time to get real and address why ecosystem potential rarely translates to tangible go-to-market and commercial value acceleration. In this session, we’ll provide a few solutions and discuss how successful companies are recasting partner engagement to demonstrable revenue expansion, customer retention boosts, and profitability gains.

11:50 – 12:50 PM

Lunch & Networking

12:50 – 1:30 PM

Session

Co-Marketing: Why is it so hard?

Co-marketing offers countless advantages, but that doesn’t mean it’s easy.

You’re likely facing challenges with:

  • Quality Control when it comes to maintaining consistent or approved messaging.
  • Campaign Alignment, where a misalignment in goals or target audience understanding leads to lackluster or even failed initiatives.
  • Resource Allocation, because partnerships teams are often under-resourced, and executing campaigns requires a lot, particularly when juggling multiple partners.

In this session, we’ll explore the challenges you’re currently facing with your co-marketing efforts and discuss concrete tactics for overcoming them.

1:30 – 2:10 PM

Networking & Sponsor Meetings

2:10 – 2:50 PM

Session

Bringing Joint Campaign Performance Results Out of the Shadows

This interactive session will address the common struggles partnership professionals face in tracking results from joint activities, which frustratingly lead to chasing partners for feedback, deal registrations, and more.

By sharing real-world experiences and insights, participants will explore innovative solutions and best practices to enhance visibility into joint campaign performance. Key discussion points will include the importance of streamlined communication channels, the role of technology in facilitating data transparency, and strategies for fostering a collaborative culture that prioritizes shared metrics.

Panelist:
Laurent Gourrierec
Oracle Global Alliance Director at Equinix

2:50 – 3:30 PM

Networking & Sponsor Meetings

3:30 – 4:10 PM

Session

Making Leadership Care About Ecosystem-Led Growth

How do you secure the executive buy-in necessary for success?

In this session, we’ll explore strategies for positioning partnerships as a company-wide asset, including leveraging internal research to:

  • Gain insights into the goals of all company departments.
  • Construct a unified vision that takes into account the broader organizational objectives and clearly defines the role of partners within this framework.
  • Deliver results by maximizing the potential of your partnerships using that unified vision.

We’ll debate the pros and cons of this approach and more, and participants are invited to share what’s worked (and what hasn’t) in their strategies.

Panelist:
Manjusha Gangadharan
Head of Strategic Partnerships at MinIO

4:10 – 4:30 PM

Networking & Sponsor Meetings

4:30 – 6:00 PM

Cocktails, Canapes, and Giveaways Reception