Artwork_June 23 - Ekata US - Stop Inviting Fraudsters Home for the Holidays
Common Sense Virtual Roundtable:

Stop Inviting Fraudsters Home
for the Holidays

July 21st, 10 AM – 11 AM CT

Presented by

Ekata

Here’s what we’ll discuss:

The holidays are a huge opportunity for eCommerce companies to bring new customers through the proverbial door. And to entice a greater share of these consumers to buy from them, many companies offer promotions, discounts, and loyalty rewards. While these tactics are a great way to grow revenue, they also open the door wider to promo fraud.

Promo fraud — the fraudulent exploitation of promotional incentives, including referral rewards, beyond their intended use — represents nearly $89B in total U.S. retail revenue loss annually according to a recent PYMNTS’ study. Yet, promo abuse remains notoriously difficult to identify, track, and mitigate. During this roundtable discussion, we’ll dig into the why and how of promo abuse to help ensure you’re more prepared to combat fraud this holiday season.

During this roundtable we will discuss:
  • Top fraud trends for the holiday season — including promo abuse
  • How to identify and track promo abuse by starting at account sign-up
  • The costs of promo abuse, such as low-value customers and damaged brand identity

Solution Expert

Noelle Wiggins
Senior Manager of Global Data Strategy at Ekata
LinkedIn

This is an executive peer group meeting for 8-10 Risk & Fraud senior executives. We use a conversational, story-telling approach that works best when everyone participates. This is NOT a webinar or any kind of one-way presentation.

Who should apply for an invitation:

If you are looking to reduce promo fraud while acquiring new customers and get better returns on your investment on promotions, discounts and loyalty programs
You have buying authority for your company

Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.

Here’s what attendees at past events have said:

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