Artwork_June 30 - Antuit - Align Inventory
Common Sense Virtual Roundtable:

Align Inventory to Consumer Demand

June 30th, 2022, 10 AM – 11 AM CT, Successfully held

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Here’s what we discussed:

You may feel that it’s impossible to get inventory decisions right. ​Given today’s erratic conditions, that’s understandable. ​Volatility, channel explosion, and supply disruption can undermine your inventory levels, allocation and assortment, as well as pricing. It certainly has destabilized most demand plans. Yet companies are driving leadership and innovation in the supply chain. What are companies doing to sense, predict and respond to consumer demand in every location for every SKU? How can disparate groups across supply chain, operations, finance, sales, and marketing work together?

What we showed: Create demand forecasts across multiple time horizons, including near-term demand sensing. Perform DTC forecasting, e-commerce forecasting, and Amazon forecasting.

Solution Expert

David Kane
Senior Director, Supply Chain
Solution Strategy at

Here is what we learned:

Arul Mathew, VP of Global Supply Chain & Procurement, The Lubrizol Corporation

• Arul joined the session to learn from everyone.
• They make a variety of chemicals.
• On their demand side, they are low on both product and supplies. Their team is frustrated with the forecasting process. There are a number of layers before their product hits the end consumer. Lack of clarity on true demand hurts what they can anticipate and plan for.
• The last 2 years have been a challenge because they cannot get the raw materials needed to make and package product.
• Demand/supply imbalance has rattled the company.
• Standard ERP systems they’ve relied on are not fit for extraordinary circumstances. They are looking for solutions that can sit on the ERP and help rebalance the ATP, confirmed orders, and how to rearrange the order pool.
• They don’t have the luxury to pause or discontinue products because of OEMs. They did put all customers on allocations.
• They are all facing the same thing with expectations and allocations.

Request detailed session notes

We are careful about who we send this key document to. The session notes will be sent based on the request, provided your profile matches our qualification criteria.


Serving Fortune 1000 companies globally, – part of Zebra Technologies – is rethinking the way retail and consumer products companies use AI to solve real business problems. offers solutions that inform the most important business decisions, from supply chain to merchandising to marketing, empowering world-class retailers and consumer products companies to digitally transform their businesses to achieve substantial business results.

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