Kobie - Retail Customer Behavior – The Constant is Change. Are You Using Your Data to Build Brand Loyalty?
Common Sense Network & Learn

Retail Customer Behavior
– The Constant is Change. Are You Using Your Data to Build Brand Loyalty?

A Virtual Chocolate Tasting Session

July 20th, 2022, 10:30 AM – 12 PM CT, Successfully held

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Presented by

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Here’s what we discussed:

Consumer shopping behaviors have changed, probably forever. With new behaviors comes new data, and the need for retailers to understand what behavior shifts are here to stay. Learn how brands are setting themselves up for success to predict the future. In this session, we’ll explore how Retailers are using data to create meaningful experiences, increase personalization, and engage members between the transaction.

Our participants Joined this roundtable to discuss:

  • The role of predictive data and the post-pandemic customer
  • How anticipating shopping patterns can maximize ROI
  • How household spending shifts affect your strategic roadmap
  • The benefits of machine learning modules
  • Where data and the customer journey intersect to boost loyalty

Agenda

10:30 AM – 10:35 AM

Welcome & Introduction

10:36 AM – 11:25 AM

Interactive virtual discussion on the topic

11:26 AM – 11:45 AM

Chocolate Tasting by a Chocolate Expert

11:50 AM – 12:00 PM

Closing

Solution Expert

Wendy Culpepper
Chief Customer Officer at Kobie Marketing
LinkedIn

Here is what we learned:

Chinissa White, Head of Performance & Product Marketing, Sam’s Club

• Chinissa joined the session to get more insight into how retailers are navigating customer expectations, and what they should be testing.
• They have had a cash rewards program, but it’s now accessed differently – went from annual to monthly release. Shift in behavior for members. It has been a value-add for the paid membership. Savers, spenders, and collectors.
• Initiating your customer can help determine how to target your customers. Additionally, they can target customers based on purchase habits.
• They don’t look at churn rates. They do predictive modeling and can see in 6 months whether the customer is going to remain loyal.
• Once they get a Sam’s Club Master card, the chances of them leaving are less than 30%.

Request detailed session notes

We are careful about who we send this key document to. The session notes will be sent based on the request, provided your profile matches our qualification criteria.

About Kobie Marketing:

Kobie is a global loyalty marketing company driving engagement that matters. We deliver end-to-end loyalty solutions by designing, building, optimizing and supporting customer experiences for the world’s most successful brands. As a Forrester Leader with more than 30 years of experience, Kobie helps clients grow enterprise value and ROI through best-in-market strategic tools and a loyalty-led marketing technology platform, Kobie Alchemy® Loyalty Cloud.

Participation in this Virtual Chocolate tasting is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

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