I think it’s really a must-attend event for CX professionals. I’ve gone to other events in the past and this surpasses all of them.
14th June, 12:30 - 15:00 CEST
A New Approach to ABM for Event Marketing
Networking and Lunch at Brasserie van Baerle, Amsterdam
14th June, 12:30 - 15:00, CEST
Here’s what we’ll discuss:
Events are a great way to build a sales pipeline and renew relationships with existing customers, but how can marketers extract maximum value from their investment in events?
How do you apply Account Based Marketing approaches to event marketing?
In this lunch session, we’ll dig into what ABM for Events means. In the process, we’ll challenge commonly-held assumptions about how to decide which accounts to target, regardless of what your “Target Account List” is telling you.
- The top 3 most common targeting disconnects and how to fix them.
- The most powerful KPI for any event and how to ensure you’re maximizing it.
Lunch at Brasserie van Baerle
Brasserie van Baerle
Van Baerlestraat 158
1071 BG Amsterdam
Once started as a successful breakfast and lunch restaurant, Brasserie van Baerle has been a household name in Amsterdam for lunch and dinner for decades: a culinary ‘institute’ with the profile of a ‘modern classic’. The compact lunch and dinner menu consists of classic dishes from the – mainly French – brasserie kitchen and innovative contemporary dishes (including vegetarian and vegan).
View on map
12:30 – 12:45
Reception & Welcome with Cocktails
12:46 – 14:45
Lunch & Networking
14:46 – 15:00
This is an executive peer group meeting for 8-10 Senior Marketing and Field/Event Marketing leaders. We use a conversational; story-telling approach that works best when everyone participates.
Who should apply for an invitation:
Participation in this In person peer discussion is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with directions to the meeting hall inside the venue.
We will follow COVID guidelines mandated by the government and the venue.
Here’s what attendees at past events have said:
A lot of other conferences I’ve gone to are driven off a podium, someone presenting me a solution before they understand my problem. Here I have an opportunity to talk to my peers and learn from them.
I’m not part of some enormous crowd out there. I’m getting lot of interaction, hearing from people, their own personal stories. Individual examples of how people are leveraging their CX skills in their industry, in their business, in the work that they do everyday.
Very intimate, Very one-on-one! You are able to really get a lot of candid responses, so we’re getting a ton of value from that and a lot of valuable insights.