A New Approach to ABM for
Event Marketing
Networking and Lunch at Brasserie van Baerle, Amsterdam

14th June, 12:30 - 15:00 CEST

A New Approach to ABM for Event Marketing
Networking and Lunch at Brasserie van Baerle, Amsterdam

14th June, 12:30 - 15:00, CEST

Here’s what we’ll discuss:

Events are a great way to build a sales pipeline and renew relationships with existing customers, but how can marketers extract maximum value from their investment in events?

How do you apply Account Based Marketing approaches to event marketing?

BuyerForesight - A New Approach to ABM for Event Marketing

In this lunch session, we’ll dig into what ABM for Events means. In the process, we’ll challenge commonly-held assumptions about how to decide which accounts to target, regardless of what your “Target Account List” is telling you.

  • The top 3 most common targeting disconnects and how to fix them.
  • The most powerful KPI for any event and how to ensure you’re maximizing it.

Presented by


Our Working Meals are filled with storytelling, debate and surprising new insights. You’ll also get to know some other smart marketers.

Lunch at Brasserie van Baerle

Brasserie van Baerle
Van Baerlestraat 158
​​1071 BG Amsterdam

Once started as a successful breakfast and lunch restaurant, Brasserie van Baerle has been a household name in Amsterdam for lunch and dinner for decades: a culinary ‘institute’ with the profile of a ‘modern classic’. The compact lunch and dinner menu consists of classic dishes from the – mainly French – brasserie kitchen and innovative contemporary dishes (including vegetarian and vegan).

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12:30 – 12:45

Reception & Welcome with Cocktails

12:46 – 14:45

Lunch & Networking

14:46 – 15:00


Solution Expert

Mitch Speers, CRO, BuyerForesight
CRO at BuyerForesight™ | Common Sense Conferences

This is an executive peer group meeting for 8-10 Senior Marketing and Field/Event Marketing leaders. We use a conversational; story-telling approach that works best when everyone participates.

Who should apply for an invitation:

Marketing leaders focused on driving more value from their field & event marketing initatives
You have buying authority for your company

Participation in this In person peer discussion is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with directions to the meeting hall inside the venue.

We will follow COVID guidelines mandated by the government and the venue.

Here’s what attendees at past events have said:

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