A New Approach to ABM for Event Marketing (N&L - Chocolate)
Common Sense Network & Learn

A New Approach to ABM for Event Marketing

A Virtual Chocolate Tasting Session

15th June 2023, 16:00 – 17:30 BST,
Successfully Held

Presented by


Here’s what we discussed:

Events are already a great way to build a sales pipeline and renew relationships with existing customers, but could marketers extract more value from these investments by applying Account Based Marketing principles to event marketing?

In this session, we dug deeper into what ABM for Events really means. In the process, we challenged commonly-held assumptions in deciding which accounts to target, regardless of what your “Target Account List” is telling you. We also dove into how to successfully engage these accounts before, during, and after your event to increase ROI.


16:00 – 16:10

Session & Participant Intro

16:10 – 16:30

Guided Chocolate Tasting by an Expert

16:30 – 17:20

Interactive Discussion on the Topic

17:20 – 17:30


Host & Solution Expert

Regional Director, Europe at BuyerForesight™

Participation in this Virtual Chocolate Session is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

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