12:00 PM – 12:30 PM
12:30 PM – 12:45 PM
12:45 PM – 1:30 PM
1:30 PM – 2:15 PM
The ‘experts’ are always saying that marketing and salespeople should apply a deep understanding of their buyers to outreach strategies. But what exactly does that mean? It’s subjective, varying between individuals and across the prospect and customer lifecycle.
In this session, BuyerForesight™ Chief Revenue Officer, Mitch Speers, will walk participants through our 7-step methodology for developing account intelligence, from tech stack to current priorities to the direction they plan to move over the next 3, 6, and 12 months. What does it take to make this a reality?
2:15 PM – 3:00 PM
CPL is something most marketers, if not all, are thinking about regularly, and it can be all-consuming. In this conversation-driven session, we’ll debate the potential pitfalls of falling into CPL obsession.
Everyone calculates an initial cost for an engagement, but often forgets to consider the nurture experience for when ‘interest’ and ‘need’ coincide 6 months down the line. What additional spend is worth it for that relationship to be the first one a prospect thinks of? All opinions are welcome, no matter the point of view.
3:00 PM – 3:15 PM
3:15 PM – 4:00 PM
Finally, we’ll evaluate and brainstorm best practices to address challenges that were submitted during registration. By the end of this collaborative session, 3 key marketing challenges will have been shared with the group by participants. Everyone will have a chance to weigh in while also learning new strategies to apply to their own current and future situations.
4:00 PM – 5:00 PM
5:00 PM – 5:30 PM
Experience the tranquility and beauty of Palm Jumeirah by day and the cosmopolitan glamour of Dubai by night. The palatial Waldorf Astoria Dubai Palm Jumeirah hotel offers a blend of modern luxury, exceptional amenities, and unparalleled service.
I had the opportunity to get together with fellow marketing leaders in Singapore for a roundtable discussion of ‘what’s next’ for event marketing. As buyers’ journeys are constantly evolving, it is important for us to innovate how we run events. It was a great discussion.
It was great! I got to meet with other marketers facing similar challenges to my own, and the intimate dinner was the perfect environment during which to explore new possibilities to tackle those issues.
It was really engaging, talking to our peers from different industries. We were discussing ideas. It was not just one big PowerPoint presentation. It was very effective. I guess I’m taking back a lot of notes with me.
The audience size with its format comprising panel discussions, one-on-one meetings and networking sessions was a good way to bring to the fore some common aspirations across the CX space while also providing the opportunity and time to create those individual connections. Congrats on an event well done!
We are seeing results above and beyond what we had hoped for, which is a result of the collaborative approach of our two teams working together. There is a symbiotic relationship that I did not expect where our internal sales team and the BuyerForesight team are working together to increase SQLs across the teams. It’s beautiful.
I think it’s really a must-attend event for CX professionals. I’ve gone to other events in the past and this surpasses all of them.
A lot of other conferences I’ve gone to are driven off a podium, someone presenting me a solution before they understand my problem. Here I have an opportunity to talk to my peers and learn from them.
I’m not part of some enormous crowd out there. I’m getting lot of interaction, hearing from people, their own personal stories. Individual examples of how people are leveraging their CX skills in their industry, in their business, in the work that they do everyday.
Very intimate, Very one-on-one! You are able to really get a lot of candid responses, so we’re getting a ton of value from that and a lot of valuable insights.
Common Sense Conferences are produced by BuyerForesight, a global marketing services and research firm with offices in Singapore, USA, The Netherlands and India.
Since 2019 Common Sense conferences have hosted more than 325 events focused on a wide variety of topics from Customer Experience to Data & Analytics. Learn more at commonsense.events.
