July 13th 2023, 12:00 PM - 5:30 PM, Successfully Held

A Half-Day Networking Event at Waldorf Astoria, Palm Jumeirah, Dubai

The first of its kind


Why Attend?

Because The Dubai Tech Marketing

Turns the normal conference model on its head with a peer-driven, conversation-first approach.
Addresses only the most pertinent industry pain points by having attending marketers themselves shape the content.
Offers one of the only true community-building opportunities for senior B2B tech marketers in Dubai.

What’s an “Un-Conference”?

A new and better way to:

Network with your peers

Expand your knowledge

Find solutions to problems

Share your own professional insights

You don’t have to sort through a catalog of talk tracks with only vaguely relevant topics. Content has been refined based on inputs from Dubai-based leaders, and participants will continue to weigh in during the event, molding the sessions live to ensure takeaways that will actually make an impact in your ongoing marketing strategies.

How you helped influence the content?

During registration, the participants had the option to share their biggest challenge(s). We selected 3 of them to address as a peer group during our Challenger Session.
Participants came prepared to share their stories and left with actionable insights that they brainstormed together with their peers.

Who’s participating?

Senior B2B tech marketers in Dubai looking to meet like-minded peers and drive better results from their marketing efforts.

Participants joined us from companies like these: 

Who WAs invited?

This conference is designed for 40 senior B2B tech marketers in Dubai looking to meet like-minded peers and drive better results from their marketing strategies.


12:00 PM – 12:30 PM

Registration, Coffee & Tea

12:30 PM – 12:45 PM

Welcome and Intro

12:45 PM – 1:30 PM


1:30 PM – 2:15 PM

Insight to Impact Discussion

Intelligence Reimagined

The ‘experts’ are always saying that marketing and salespeople should apply a deep understanding of their buyers to outreach strategies. But what exactly does that mean? It’s subjective, varying between individuals and across the prospect and customer lifecycle.

In this session, BuyerForesight™ Chief Revenue Officer, Mitch Speers, will walk participants through our 7-step methodology for developing account intelligence, from tech stack to current priorities to the direction they plan to move over the next 3, 6, and 12 months. What does it take to make this a reality?

Mitch Speers
Chief Revenue Officer at BuyerForesight™

2:15 PM – 3:00 PM

Panel Discussion

How Much is a Customer Worth to You?

CPL is something most marketers, if not all, are thinking about regularly, and it can be all-consuming. In this conversation-driven session, we’ll debate the potential pitfalls of falling into CPL obsession.

Everyone calculates an initial cost for an engagement, but often forgets to consider the nurture experience for when ‘interest’ and ‘need’ coincide 6 months down the line. What additional spend is worth it for that relationship to be the first one a prospect thinks of? All opinions are welcome, no matter the point of view.

Chief Revenue Officer at BuyerForesight™

3:00 PM – 3:15 PM


3:15 PM – 4:00 PM

Challenger Session

Addressing popular challenges

Finally, we’ll evaluate and brainstorm best practices to address challenges that were submitted during registration. By the end of this collaborative session, 3 key marketing challenges will have been shared with the group by participants. Everyone will have a chance to weigh in while also learning new strategies to apply to their own current and future situations.

Chief Revenue Officer at BuyerForesight™
Challenges might include:
  • Getting in front of qualified leads that actually convert
  • Difficulty achieving collaboration between marketing and sales teams
  • Slow implementation of ABM programs
  • Increasing pressure to improve performance and deliver tangible ROI
  • Identifying vendors willing to guarantee results
No topic is off-limits. Let us know what you want to discuss.

4:00 PM – 5:00 PM


5:00 PM – 5:30 PM

Closing, Thank You and Raffle


Experience the tranquility and beauty of Palm Jumeirah by day and the cosmopolitan glamour of Dubai by night. The palatial Waldorf Astoria Dubai Palm Jumeirah hotel offers a blend of modern luxury, exceptional amenities, and unparalleled service.


Crescent Rd, The Palm Jumeirah,
Dubai, U.A.E

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Waldorf Astoria, Palm Jumeirah

Crescent Rd – The Palm Jumeirah – Dubai
– United Arab Emirates


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    About Common Sense Conferences

    Common Sense Conferences are produced by BuyerForesight, a global marketing services and research firm with offices in Singapore, USA, The Netherlands and India.

    Since 2019 Common Sense conferences have hosted more than 325 events focused on a wide variety of topics from Customer Experience to Data & Analytics. Learn more at

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