DUBAI TECH MARKETING
‘UN-CONFERENCE’

July 13th 2023, 12:00 PM - 5:30 PM

A Half-Day Networking Event at Waldorf Astoria, Palm Jumeirah, Dubai

The first of its kind

iN DUBAI

Why Attend?

Because The Dubai Tech Marketing
‘Un-Conference’:

Turns the normal conference model on its head with a peer-driven, conversation-first approach.
Addresses only the most pertinent industry pain points by having attending marketers themselves shape the content.
Offers one of the only true community-building opportunities for senior B2B tech marketers in Dubai.

What’s an “Un-Conference”?

A new and better way to:

Network with your peers

Expand your knowledge

Find solutions to problems

Share your own professional insights

You don’t have to sort through a catalog of talk tracks with only vaguely relevant topics. Content has been refined based on inputs from Dubai-based leaders, and participants will continue to weigh in during the event, molding the sessions live to ensure takeaways that will actually make an impact in your ongoing marketing strategies.

How will you help influence the content?

During registration, you’ll have the option to share your biggest challenge(s). We’ll be selecting 3 to address as a peer group during our Challenger Session.
Come prepared to share your story, and you’ll leave with actionable insights brainstormed together with your peers.

Who’s participating?

1
Senior B2B tech marketers in Dubai looking to meet like-minded peers and drive better results from their marketing efforts.

Participants are joining from companies like these: 

Long story short:


By participating in this collaborative event, you’ll be a part of the premier networking event for marketers in the region, learning best practices for overcoming obstacles you’re currently facing, and leaving better equipped to navigate the evolving landscape of B2B tech marketing as a whole.

Who’s invited?

This conference is designed for 40 senior B2B tech marketers in Dubai looking to meet like-minded peers and drive better results from their marketing strategies.

AGENDA

12:00 PM – 12:30 PM

Registration, Coffee & Tea

12:30 PM – 12:45 PM

Welcome and Intro

12:45 PM – 1:30 PM

Lunch

1:30 PM – 2:15 PM

Insight to Impact Discussion

Intelligence Reimagined

The ‘experts’ are always saying that marketing and salespeople should apply a deep understanding of their buyers to outreach strategies. But what exactly does that mean? It’s subjective, varying between individuals and across the prospect and customer lifecycle.

In this session, BuyerForesight™ Chief Revenue Officer, Mitch Speers, will walk participants through our 7-step methodology for developing account intelligence, from tech stack to current priorities to the direction they plan to move over the next 3, 6, and 12 months. What does it take to make this a reality?

Speaker:
Mitch Speers
Chief Revenue Officer at BuyerForesight™

2:15 PM – 3:00 PM

Panel Discussion

How Much is a Customer Worth to You?

CPL is something most marketers, if not all, are thinking about regularly, and it can be all-consuming. In this conversation-driven session, we’ll debate the potential pitfalls of falling into CPL obsession.

Everyone calculates an initial cost for an engagement, but often forgets to consider the nurture experience for when ‘interest’ and ‘need’ coincide 6 months down the line. What additional spend is worth it for that relationship to be the first one a prospect thinks of? All opinions are welcome, no matter the point of view.

Moderator:
Chief Revenue Officer at BuyerForesight™

3:00 PM – 3:15 PM

Break

3:15 PM – 4:00 PM

Challenger Session

Addressing popular challenges

Finally, we’ll evaluate and brainstorm best practices to address challenges that were submitted during registration. By the end of this collaborative session, 3 key marketing challenges will have been shared with the group by participants. Everyone will have a chance to weigh in while also learning new strategies to apply to their own current and future situations.

Moderator:
Chief Revenue Officer at BuyerForesight™
Challenges might include:
  • Getting in front of qualified leads that actually convert
  • Difficulty achieving collaboration between marketing and sales teams
  • Slow implementation of ABM programs
  • Increasing pressure to improve performance and deliver tangible ROI
  • Identifying vendors willing to guarantee results
No topic is off-limits. Let us know what you want to discuss.

4:00 PM – 5:00 PM

Networking

5:00 PM – 5:30 PM

Closing, Thank You and Raffle

WALDORF ASTORIA DUBAI PALM JUMEIRAH

Experience the tranquility and beauty of Palm Jumeirah by day and the cosmopolitan glamour of Dubai by night. The palatial Waldorf Astoria Dubai Palm Jumeirah hotel offers a blend of modern luxury, exceptional amenities, and unparalleled service.

WALDORF ASTORIA DUBAI PALM JUMEIRAH

Crescent Rd, The Palm Jumeirah,
Dubai, U.A.E

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REQUEST AN INVITE

Waldorf Astoria, Palm Jumeirah

Crescent Rd – The Palm Jumeirah – Dubai – United Arab Emirates

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    WHAT PEOPLE ARE SAYING

    About Common Sense Conferences

    Common Sense Conferences are produced by BuyerForesight, a global marketing services and research firm with offices in Singapore, USA, The Netherlands and India.

    Since 2019 Common Sense conferences have hosted more than 325 events focused on a wide variety of topics from Customer Experience to Data & Analytics. Learn more at commonsense.events.

    Questions our invited guests often ask us

    General Conference

    Launched in 2019, Common Sense Conferences attract executive thought leaders from around the globe for conversation with peers and industry experts to promote innovation and growth. All Common Sense events share a “Less Presentation, More Conversation” theme because the last thing anyone needs is more heavy-handed sales pitches masquerading as “thought leadership”.

    Common Sense Conferences are produced by BuyerForesight, a 100-person marketing services company with offices in the US, India, Singapore, Australia, the United Arab Emirates, and the Netherlands.

    We produce executive thought leadership events worldwide.

    We emphasize conversation over presentation. We carefully vet every prospective participant to ensure they will both contribute and get value from each event.

    We have offices in Singapore, Kolkata, Bangalore, Sydney, Dubai, Amsterdam, and Duluth, Minnesota.

    Attend to learn and network with industry experts and executive peers.

    For half-day conferences, expect 30-35 participants and 5-6 sponsors.

    For full-day conferences, expect 55-60 participants and 8-10 sponsors.

    There are no current plans to invite media to upcoming conferences.

    Sessions will be recorded.

    Sessions will not be broadcast or made available for public viewing.

    Yes.

    Our business model relies on our participants being decision makers on behalf of their company, with control of a budget, buying authority, need for solutions and a timeline for purchase of those solutions within 12 months.

    Logistics

    Qualified participants pay nothing to attend.

    Common Sense Conferences will arrange and pay for air travel, hotel, and meals during the event for all qualified participants. Meals outside of the conference are not included. For some events we may offer either a car service or paid parking at the venue, but in general we expect participants to cover those costs for themselves.

    You’ll need to complete a qualification form.

    You can register here

    No. However, we request that you make a serious effort to find a colleague in your organization with similar qualifications to participate instead of you or take a meeting with at least 3 of our sponsors.

    You should plan to arrive in time to join us for cocktails (multi-day conferences), or during the designated registration time prior to sessions beginning (1-day or half-day conferences).

    No. Our only requirement is that you participate in the full program from the welcome cocktail reception to the final meal on the last day.

    No. Our only requirement is that you participate in the full program from the welcome cocktail reception to the final meal on the last day.

    Airfare and hotel fees are covered. We also provide food & beverages at designated times and locations at the hotel during the conference.

    Please make your own arrangements to travel to and from the airport by taxi or rideshare.

    Yes, you may stay at the venue for multi-day events.

    Sessions

    The format includes several session types from a full-group keynote address to small conversational breakout sessions and 1:1 meetings. The majority of our activities are designed to foster small-group conversations among participants and our industry experts.

    A panel discussion is 3-5 experts discussing a series of questions posed by a moderator. Participants may ask and respond as well.

    Typically 50% or more of participants attend each session, depending on the conference agenda and the number of coinciding sessions.

    As many as you like.

    Yes, though some sessions may fill up; in this case, you’ll need to choose a different session.

    Yes, we strongly encourage your topic suggestions.

    Participants

    If you are a decision maker with control of a budget, buying authority, need for solutions, and a timeline for purchase of those solutions within 12 months, you will qualify. You may also qualify if you are a primary purchase influencer.

    You are expected to attend and participate in sessions, join us for meals and stay through the full program. You are not required to meet with any of our sponsors, though of course, we hope you’ll want to.

    We believe our participants have a lot of valuable information to share, so we encourage all participants to actively ask and answer questions during our sessions. We also ask some participants to consider serving on a panel.

    You aren’t required to be a “speaker” and lead a session; however, all participants should come prepared to share their expertise or ask good questions of their peers.

    If you are serving on a panel or delivering an address, we’ll introduce you to others you’ll be presenting with and set up prep calls for you. We do not use PowerPoint presentations in our breakout sessions, so a simple outline of what you intend to discuss is enough. Otherwise, all you need to do is read through the agenda and decide which sessions you’d like to participate in.

    Yes, we’d like a description of what you intend to cover, but bullet points are fine.

    Yes.

    Other participants are executives in medium to large enterprises fitting the target demographics of the conference.

    Sponsors

    Sponsors are leading technology vendors that can address the pain points of participants.

    No.

    Yes, we will share the information you provide to us with sponsors.

    Yes, sponsors will reach out to you after the conference.

    Yes.

    Yes.

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