I had the opportunity to get together with fellow marketing leaders in Singapore for a roundtable discussion of ‘what’s next’ for event marketing. As buyers’ journeys are constantly evolving, it is important for us to innovate how we run events. It was a great discussion.
DUBAI TECH MARKETING
July 13th 2023, 12:00 PM - 5:30 PM, Successfully Held
The first of its kind
Because The Dubai Tech Marketing
Turns the normal conference model on its head with a peer-driven, conversation-first approach.
Addresses only the most pertinent industry pain points by having attending marketers themselves shape the content.
Offers one of the only true community-building opportunities for senior B2B tech marketers in Dubai.
What’s an “Un-Conference”?
A new and better way to:
You don’t have to sort through a catalog of talk tracks with only vaguely relevant topics. Content has been refined based on inputs from Dubai-based leaders, and participants will continue to weigh in during the event, molding the sessions live to ensure takeaways that will actually make an impact in your ongoing marketing strategies.
How you helped influence the content?
During registration, the participants had the option to share their biggest challenge(s). We selected 3 of them to address as a peer group during our Challenger Session.
Participants came prepared to share their stories and left with actionable insights that they brainstormed together with their peers.
Senior B2B tech marketers in Dubai looking to meet like-minded peers and drive better results from their marketing efforts.
Participants joined us from companies like these:
Who WAs invited?
This conference is designed for 40 senior B2B tech marketers in Dubai looking to meet like-minded peers and drive better results from their marketing strategies.
12:00 PM – 12:30 PM
Registration, Coffee & Tea
12:30 PM – 12:45 PM
Welcome and Intro
12:45 PM – 1:30 PM
1:30 PM – 2:15 PM
Insight to Impact Discussion
The ‘experts’ are always saying that marketing and salespeople should apply a deep understanding of their buyers to outreach strategies. But what exactly does that mean? It’s subjective, varying between individuals and across the prospect and customer lifecycle.
In this session, BuyerForesight™ Chief Revenue Officer, Mitch Speers, will walk participants through our 7-step methodology for developing account intelligence, from tech stack to current priorities to the direction they plan to move over the next 3, 6, and 12 months. What does it take to make this a reality?
2:15 PM – 3:00 PM
How Much is a Customer Worth to You?
CPL is something most marketers, if not all, are thinking about regularly, and it can be all-consuming. In this conversation-driven session, we’ll debate the potential pitfalls of falling into CPL obsession.
Everyone calculates an initial cost for an engagement, but often forgets to consider the nurture experience for when ‘interest’ and ‘need’ coincide 6 months down the line. What additional spend is worth it for that relationship to be the first one a prospect thinks of? All opinions are welcome, no matter the point of view.
3:00 PM – 3:15 PM
3:15 PM – 4:00 PM
Addressing popular challenges
Finally, we’ll evaluate and brainstorm best practices to address challenges that were submitted during registration. By the end of this collaborative session, 3 key marketing challenges will have been shared with the group by participants. Everyone will have a chance to weigh in while also learning new strategies to apply to their own current and future situations.
Challenges might include:
- Getting in front of qualified leads that actually convert
- Difficulty achieving collaboration between marketing and sales teams
- Slow implementation of ABM programs
- Increasing pressure to improve performance and deliver tangible ROI
- Identifying vendors willing to guarantee results
No topic is off-limits. Let us know what you want to discuss.
4:00 PM – 5:00 PM
5:00 PM – 5:30 PM
Closing, Thank You and Raffle
WALDORF ASTORIA DUBAI PALM JUMEIRAH
Experience the tranquility and beauty of Palm Jumeirah by day and the cosmopolitan glamour of Dubai by night. The palatial Waldorf Astoria Dubai Palm Jumeirah hotel offers a blend of modern luxury, exceptional amenities, and unparalleled service.
VENUE & REGISTRATION
Waldorf Astoria, Palm Jumeirah
Crescent Rd – The Palm Jumeirah – Dubai
– United Arab Emirates
TALK TO US
WHAT PEOPLE ARE SAYING
It was great! I got to meet with other marketers facing similar challenges to my own, and the intimate dinner was the perfect environment during which to explore new possibilities to tackle those issues.
It was really engaging, talking to our peers from different industries. We were discussing ideas. It was not just one big PowerPoint presentation. It was very effective. I guess I’m taking back a lot of notes with me.
The audience size with its format comprising panel discussions, one-on-one meetings and networking sessions was a good way to bring to the fore some common aspirations across the CX space while also providing the opportunity and time to create those individual connections. Congrats on an event well done!
We are seeing results above and beyond what we had hoped for, which is a result of the collaborative approach of our two teams working together. There is a symbiotic relationship that I did not expect where our internal sales team and the BuyerForesight team are working together to increase SQLs across the teams. It’s beautiful.
I think it’s really a must-attend event for CX professionals. I’ve gone to other events in the past and this surpasses all of them.
A lot of other conferences I’ve gone to are driven off a podium, someone presenting me a solution before they understand my problem. Here I have an opportunity to talk to my peers and learn from them.
I’m not part of some enormous crowd out there. I’m getting lot of interaction, hearing from people, their own personal stories. Individual examples of how people are leveraging their CX skills in their industry, in their business, in the work that they do everyday.
Very intimate, Very one-on-one! You are able to really get a lot of candid responses, so we’re getting a ton of value from that and a lot of valuable insights.
About Common Sense Conferences
Common Sense Conferences are produced by BuyerForesight, a global marketing services and research firm with offices in Singapore, USA, The Netherlands and India.
Since 2019 Common Sense conferences have hosted more than 325 events focused on a wide variety of topics from Customer Experience to Data & Analytics. Learn more at commonsense.events.