DUBAI TECH MARKETING
‘UN-CONFERENCE’

July 13th 2023, 12:00 PM - 5:30 PM

A Half-Day Networking Event at Waldorf Astoria, Palm Jumeirah, Dubai

The first of its kind

iN DUBAI

Why Attend?

Because The Dubai Tech Marketing
‘Un-Conference’:

Turns the normal conference model on its head with a peer-driven, conversation-first approach.
Addresses only the most pertinent industry pain points by having attending marketers themselves shape the content.
Offers one of the only true community-building opportunities for senior B2B tech marketers in Dubai.

What’s an “Un-Conference”?

A new and better way to:

Network with your peers

Expand your knowledge

Find solutions to problems

Share your own professional insights

You don’t have to sort through a catalog of talk tracks with only vaguely relevant topics. Content has been refined based on inputs from Dubai-based leaders, and participants will continue to weigh in during the event, molding the sessions live to ensure takeaways that will actually make an impact in your ongoing marketing strategies.

How will you help influence the content?

During registration, you’ll have the option to share your biggest challenge(s). We’ll be selecting 3 to address as a peer group during our Challenger Session.
Come prepared to share your story, and you’ll leave with actionable insights brainstormed together with your peers.

Who’s participating?

1
Senior B2B tech marketers in Dubai looking to meet like-minded peers and drive better results from their marketing efforts.

Participants are joining from companies like these: 

Long story short:


By participating in this collaborative event, you’ll be a part of the premier networking event for marketers in the region, learning best practices for overcoming obstacles you’re currently facing, and leaving better equipped to navigate the evolving landscape of B2B tech marketing as a whole.

Who’s invited?

This conference is designed for 40 senior B2B tech marketers in Dubai looking to meet like-minded peers and drive better results from their marketing strategies.

AGENDA

12:00 PM – 12:30 PM

Registration, Coffee & Tea

12:30 PM – 12:45 PM

Welcome and Intro

12:45 PM – 1:30 PM

Lunch

1:30 PM – 2:15 PM

Insight to Impact Discussion

Intelligence Reimagined

The ‘experts’ are always saying that marketing and salespeople should apply a deep understanding of their buyers to outreach strategies. But what exactly does that mean? It’s subjective, varying between individuals and across the prospect and customer lifecycle.

In this session, BuyerForesight™ Chief Revenue Officer, Mitch Speers, will walk participants through our 7-step methodology for developing account intelligence, from tech stack to current priorities to the direction they plan to move over the next 3, 6, and 12 months. What does it take to make this a reality?

Speaker:
Mitch Speers
Chief Revenue Officer at BuyerForesight™

2:15 PM – 3:00 PM

Panel Discussion

How Much is a Customer Worth to You?

CPL is something most marketers, if not all, are thinking about regularly, and it can be all-consuming. In this conversation-driven session, we’ll debate the potential pitfalls of falling into CPL obsession.

Everyone calculates an initial cost for an engagement, but often forgets to consider the nurture experience for when ‘interest’ and ‘need’ coincide 6 months down the line. What additional spend is worth it for that relationship to be the first one a prospect thinks of? All opinions are welcome, no matter the point of view.

Moderator:
Chief Revenue Officer at BuyerForesight™

3:00 PM – 3:15 PM

Break

3:15 PM – 4:00 PM

Challenger Session

Addressing popular challenges

Finally, we’ll evaluate and brainstorm best practices to address challenges that were submitted during registration. By the end of this collaborative session, 3 key marketing challenges will have been shared with the group by participants. Everyone will have a chance to weigh in while also learning new strategies to apply to their own current and future situations.

Moderator:
Chief Revenue Officer at BuyerForesight™
Challenges might include:
  • Getting in front of qualified leads that actually convert
  • Difficulty achieving collaboration between marketing and sales teams
  • Slow implementation of ABM programs
  • Increasing pressure to improve performance and deliver tangible ROI
  • Identifying vendors willing to guarantee results
No topic is off-limits. Let us know what you want to discuss.

4:00 PM – 5:00 PM

Networking

5:00 PM – 5:30 PM

Closing, Thank You and Raffle

WALDORF ASTORIA DUBAI PALM JUMEIRAH

Experience the tranquility and beauty of Palm Jumeirah by day and the cosmopolitan glamour of Dubai by night. The palatial Waldorf Astoria Dubai Palm Jumeirah hotel offers a blend of modern luxury, exceptional amenities, and unparalleled service.