The Evolving Archetype of Event Marketing
Common Sense Virtual Roundtable:

The Evolving Archetype of Event Marketing

16th February, 1 PM – 2 PM GMT+2,
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Here’s what we’ll discuss:

When you think of the archetypal marketing event, what likely springs to mind is a trade show or expo, with banners, stands, and AV running rampant. While it’s unlikely these will disappear any time soon, as budgets and travel expenses are put under tighter scrutiny, marketers will look more carefully at the true ROI of traditional events and begin to experiment more with their event models.

In this session, we heard what kinds of events are generating new sales pipelines for all of us and why. What practices are planned and implemented around them? We may have different approaches that we feel work best for us. We heard about them, asked questions, and learnt from each other.

Host & Solution Expert

Sandeep Sivaram
Chief Experience Officer at BuyerForesight™

Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.

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