Partnership Series: 4 of 4
Series information
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What we will discuss
You’ve invested in events. Campaigns. Content. But where are the deals? This session unpacks how to build co-selling motions that actually generate pipeline—fueled by events designed to engage buyers and partners. Learn how to drive shared accountability and repeatable revenue through intentional, high-impact partner touchpoints.
Do your co-marketing efforts feel like a black hole? When partners and vendors co-invest in pipeline development, everyone wins. We’ll explore how curated in-person interactions and tailored programs can turn alignment into action—and deal flow.
We’ll unpack what really works to build joint pipeline—events that attract the right buyers, meetings that move deals forward, and programs that create shared accountability between you and your partners.
Agenda
- Why co-marketing falls short and how co-selling drives real pipeline.
- Building co-selling motions that create shared accountability and momentum.
- Using curated in-person events to engage both partners and buyers.
- Structuring programs that consistently move deals forward and close revenue gaps.
