Most partner recruitment looks like spray-and-pray. The result? A bloated directory with zero revenue. This session broke down how smart vendors are flipping the model—using prospect-level data and curated micro-events to attract the right partners, shrink sales cycles, and get to revenue faster. We discussed solutions for the common recruitment frustrations.

When you’re adding partners, but not adding revenue. Stop guessing and start recruiting with intent. We discussed how vendors are using prospect-level intelligence and curated micro-events to identify and attract partners who come ready to sell—and shorten the time from handshake to first deal.