I think it’s really a must-attend event for CX professionals. I’ve gone to other events in the past and this surpasses all of them.
A New Approach to ABM for Event Marketing
26th October 2022, 13:00 – 14:00 BST
Here’s what we’ll discuss:
Events are already a great way to build a sales pipeline and renew relationships with existing customers, but could marketers extract more value from these investments by applying Account Based Marketing principles to event marketing?
In this peer-led virtual roundtable session, you’ll discuss how this is achievable by uncovering further detail around:
- Going beyond ‘Target Account Lists’
- Effective promotional strategies
- Creating deeper insights for curated discussions and increased conversion
- KPI measurement and ROI metrics
This is an executive peer group roundtable event for 8-10 Senior Field, Demand Gen, ABM, Growth, and Event Marketing Leaders. We use a conversational, story-telling approach that works best when everyone participates.
Who should apply for an invitation?
Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.
If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.
Register to Attend
Here’s what attendees at past events have said:
A lot of other conferences I’ve gone to are driven off a podium, someone presenting me a solution before they understand my problem. Here I have an opportunity to talk to my peers and learn from them.
I’m not part of some enormous crowd out there. I’m getting lot of interaction, hearing from people, their own personal stories. Individual examples of how people are leveraging their CX skills in their industry, in their business, in the work that they do everyday.
Very intimate, Very one-on-one! You are able to really get a lot of candid responses, so we’re getting a ton of value from that and a lot of valuable insights.