Artwork_BuyerForesight - Oct 26 - A New Approach to ABM for Event Marketing
Common Sense Virtual Roundtable:

A New Approach to ABM for Event Marketing

26th October 2022, 13:00 – 14:00 BST

Presented by

BuyerForesight

Here’s what we’ll discuss:

Events are already a great way to build a sales pipeline and renew relationships with existing customers, but could marketers extract more value from these investments by applying Account Based Marketing principles to event marketing?

In this peer-led virtual roundtable session, you’ll discuss how this is achievable by uncovering further detail around:
  • Going beyond ‘Target Account Lists’
  • Effective promotional strategies
  • Creating deeper insights for curated discussions and increased conversion
  • KPI measurement and ROI metrics

Solution Expert

Tim-van-der-Horst
Regional Director, Europe at BuyerForesight™
LinkedIn

This is an executive peer group roundtable event for 8-10 Senior Field, Demand Gen, ABM, Growth, and Event Marketing Leaders. We use a conversational, story-telling approach that works best when everyone participates.

Who should apply for an invitation?

Marketing leaders focused on driving more value from their field & event marketing initiatives
Decision-makers who have buying authority for their organization

Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.

Register to Attend












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