The Capital Grille, Plano

A NEW APPROACH TO ABM
FOR EVENT MARKETING

Network & Lunch Meet at The Capital Grille, New York
November 16th 2022,
12 PM – 2:30 PM ET

HERE’S WHAT
WE WILL DISCUSS

Events are already a great way to build a sales pipeline and renew relationships with existing customers, but could marketers extract more value from these investments by applying Account Based Marketing principles to event marketing?

In this lunch session, we’ll dig deeper into what ABM for Events really means. In the process, we’ll challenge commonly-held assumptions in deciding which accounts to target, regardless of what your “Target Account List” is telling you. We’ll also dive into how to successfully engage these accounts before, during, and after your event to increase ROI.

Presented by

BuyerForesight

BuyerForesight™ is the producer of Common Sense Conferences™

Dedicated to creating targeted conversational events, our Working Meals are filled with storytelling, debate, and surprising new insights. You’ll also get to know some other smart marketers.

SOLUTION EXPERT

Mitch Speers, CRO, BuyerForesight
Chief Revenue Officer at BuyerForesight™
LinkedIn
REGISTER

This is an executive peer group roundtable event for 8-10 Senior Field, Demand Gen, ABM, Growth, and Event Marketing Leaders. We use a conversational, story-telling approach that works best when everyone participates.

AGENDA

12:00 PM – 12:15 PM

Welcome & Registration

12:15 PM – 2:15 PM

Lunch & Networking

2:15 PM – 2:30 PM

Closing

The Capital Grille, New York

The Capital Grille is nationally acclaimed for their dry-aged steak selections, fresh seafood, and extensive, award-winning wine list, all presented with professional, attentive service in an atmosphere of relaxed elegance.

The Capital Grille

120 W 51st St, New York, NY 10020

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WHO SHOULD APPLY FOR AN INVITATION?

Marketing leaders focused on driving more value from their field & event marketing initiatives

Decision-makers who have buying authority for their organization

VENUE & REGISTRATION

The Capital Grille

New York












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    Participation in this In person peer discussion is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with directions to the meeting hall inside The Capital Grille.

    We will follow COVID guidelines mandated by the government and the venue.

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