This compounds and affects the overarching field strategy, because, without sales support, it’s nearly impossible to understand the realities of field marketing performance. Did your event influence deals that weren’t properly attributed? Could you have gotten more leads if your salesperson was giving it their all on-site?
In this roundtable, we’ll discuss the challenges posed by varying levels of sales diligence and the proactive approaches field marketers are adopting to secure alignment and enthusiastic participation from their sales counterparts in events.
If you’re already in lockstep with your sales teams, what’s working for you now, and how can you take it even further?