Common Sense Virtual Roundtable:

Are You Ready for the Death of Cookies?

July 22nd, 2021, Successfully held

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Here’s what we discussed:

Digital advertising has relied on 3rd-party cookies for years, however the end is closer. During this roundtable discussion we covered:

Should you really wait till the end of 2023 to take action?
Does the new timeline make any difference to your plans? Will you delay or stay the course?
What are the opportunities you have now with the new timeline?

Rapidly evolving consumer privacy regulations will force marketers to leverage new technologies to connect with people, not cookies. How will APAC companies shape this reality to the unique needs of their markets?

We discussed how companies are leveraging first-party data and people-based profiles to target people without putting their privacy at risk.

Are digital marketers in APAC ready to drive the shift to new targeting strategies, or will they just wait until global cookie-less solutions become the de-facto standard whether or not they meet local market needs?

Moderated by

Daniel Hughes

Chief Data Officer, APAC & MEA at Publicis Groupe

Request detailed session notes

We are careful about who we send this key document to. The session notes will be sent based on the request, provided your profile matches our qualification criteria.

About Epsilon:

Epsilon is a leader in interaction management, empowering brands to transform ordinary customer experiences into meaningful, human experiences. Through a connected suite of products and services, Epsilon combines leading-edge identity management, industrial strength data and technology expertise with big brand acumen gained over five decades working with the industry’s top brands.

Epsilon’s human-powered, data-led marketing delivers unmatched depth, breadth and scale to help brands turn meaningful human interactions into exceptional business outcomes.

Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.

Here’s what attendees at past events have said:

I think it’s really a must-attend event for CX professionals. I’ve gone to other events in the past and this surpasses all of them.

Kimberly Carpenter

Director, Large Business Customer Experience, NRG Energy

A lot of other conferences I’ve gone to are driven off a podium, someone presenting me a solution before they understand my problem. Here I have an opportunity to talk to my peers and learn from them.

Ryan Smith

Sr. Director Care Strategy & CX, GoDaddy

I’m not part of some enormous crowd out there. I’m getting lot of interaction, hearing from people, their own personal stories. Individual examples of how people are leveraging their CX skills in their industry, in their business, in the work that they do everyday.

Nicholas Zeisler

Principal, Zeisler Consulting

Very intimate, Very one-on-one! You are able to really get a lot of candid responses, so we’re getting a ton of value from that and a lot of valuable insights.