Subscription Economy:
Evolution, Not Revolution

The subscription economy isn’t breaking, it’s maturing. And, while growth remains strong, consumer behaviour has shifted. Subscribers are more value-conscious, more willing to churn, and more deliberate about what earns a place in their monthly spend.

Mastercard’s latest research shows:

• Up to 20% of churned subscribers return within six months
• Flexibility retains customers: 63% stay with targeted offers, 46% with downgrades, and 39% with pause options
• Nearly three-quarters of consumers want a single way to manage all their subscriptions

This in-person roundtable brings together senior leaders from subscription-based merchants to discuss how to respond, both pragmatically and profitably.

The session will feature insights from Katrina Ell, Vice President, ANZ, Mastercard Economics Institute, alongside peer discussion on reducing involuntary churn, improving payment performance, and designing subscription models built for today’s “serial churner.”

Hosted by Ethoca, a Mastercard company, this intimate forum is designed for candid, executive-level exchange on what actually drives resilient subscription growth now.”