A Virtual Chocolate Tasting Session
Maximizing Mobile
Customer Experience
Presented by
WHAT WE WILL DISCUSS
The centerpiece of your customer experience is mobile.
The majority of email opens, web browsing, video and content consumption, and their experience with you service and support functions happen on mobile. Given that—are you meeting them there in the right way?
Today’s customers expect seamless interactions on their terms, whether through text messaging, voice calls, email, or video. But delivering a consistent, high-quality mobile customer experience (CX) comes with challenges: balancing personalization with efficiency, managing multiple channels, and ensuring every touchpoint adds value.
Join a select group of executives for an open, peer-led discussion on the realities of mobile customer experience. This is not a sales pitch—it’s a chance to share experiences, tackle common challenges, and explore solutions with industry leaders facing the same issues. Discussion topics include:
- How to navigate customer preferences across mobile channels (text, voice, email, and more)
- Balancing automation with the human touch in mobile interactions
- Breaking down silos to create a unified customer experience
- Overcoming operational and technology hurdles to improve mobile engagement
- The move towards two-way conversational messaging experiences fueled by AI
This is your opportunity to connect with peers, exchange insights, and walk away with fresh ideas for optimizing your mobile strategy. Let’s talk about what’s working, what’s not, and where we go from here.
AGENDA
12:00 PM – 12:10 PM
Session & Participant Intro
12:10 PM – 1:00 PM
Interactive Discussion on the Topic
1:00 PM – 1:20 PM
Guided Chocolate Tasting by an Expert
1:20 PM – 1:30 PM
Closing
3:30 PM – 3:40 PM
Session & Participant Intro
3:40 PM – 4:00 PM
Guided Chocolate Tasting by an Expert
4:00 PM – 4:50 PM
Interactive Discussion on the Topic
4:50 PM – 5:00 PM
Closing
THE SOLUTION EXPERT
Head of Strategy, Sinch | Industry thought leader on Mobile Customer Experience
Michael Ricci is a highly accomplished senior digital marketing and business development executive with 30+ years of international experience in technology focused operations (B2B & B2C focused) ranging in size from $8/yr million SaaS businesses to $4.2/yr Billion global industry leaders.
Prior, he was a key contributor in Oracle’s Digital Marketing Center of Excellence and responsible for working closely with its enterprise customers to architect solutions to some of their most complex digital marketing challenges.
Michael was also tasked with helping launch Oracle’s CX Unity Customer Data Platform solution and shaping the Go to Market strategy for this key offering that helps clients unify their data and deliver true 1:1 personalization across the entire digital customer experience.
He is a well-respected thought leader in the mobile marketing industry and past Chairman of the MMA’s Mobile Analytics Committee.