A one-of-a-kind networking event that
thrives on conversations
Tired of the same old conference routine?
Join us for a radical departure from the traditional conference format.
Marketer’s UnConference is a peer-driven, conversation-first event designed to spark debates, challenge the status quo, and foster meaningful connections among senior B2B tech marketing executives.
What’s an “Unconference”?
A different, better way to:
Network with your peers
Expand your knowledge
Find solutions to problems
Share your own professional insights
Don’t sort through a catalog of talk tracks with only vaguely relevant topics. Content has been refined based on inputs from regional marketing leaders, and participants will continue to mold the sessions live with our conversational approach, ensuring you leave with takeaways that will make an impact on your ecosystem strategy.
WHY ATTEND?
Because the Sydney Marketer’s UnConference will:
WHO ATTENDS?
1
Senior B2B Tech Marketing Leaders looking to meet like-minded peers and drive better results from their Field and Partner ecosystem marketing activities.
Chiefs and Heads/Directors of
AGENDA
10:00 – 11:00
Registration & morning refreshments
11:00 – 11:15
Welcome & BuyerForesight™ intro
11:15 – 11:45
Icebreaker activity
Get to know your peers in a fun way and be ready to put on your competitive spirit!
11:45 – 12:00
Opening keynote
Key challenges & opportunities in unifying field and partner marketing strategies
BuyerForesight™ will share proprietary data and top 5 insights gained from moderating conversations with more than 100 B2B Marketers in the last 12 months.
12:00 – 12:30
Thought leadership keynote
Navigating change: Leadership strategies in charting the next frontier of B2B marketing
In this session, our guest speaker will deep dive into how marketing leaders can prepare for emerging trends that will shape the future of field and partner marketing. From changing consumer behaviour to new innovations, attendees will learn how to evolve and prepare for what’s next.
12:30 – 12:45
Sponsor keynote
12:45 – 14:00
Networking lunch break
Enjoy some refreshments while connecting with peers and learn new innovations in Martech through live group demos (pre-registration required)
14:00 – 14:30
Industry fun quiz
Volunteer yourself and take part in a fun quiz, show off your knowledge and stand a chance to win a prize.
14:30 – 15:00
Open mic: Your burning questions answered
Get your questions ready for a dynamic Q&A session. Using a combination of live polling and an experts panel, the session empowers the audience to ask the questions that matter and shape the conversations.
Guiding topics:
- Building effective field and partner marketing ecosystems
- AI-driven marketing and its implications
- Organisational change in transforming marketing functions
- Evolving marketing into a revenue function
15:00 – 15:45
Panel discussion
Doing more with less: Driving ecosystem growth & ROI despite budget headwinds
In facing volatile markets and unpredictable challenges, how can marketers drive agile ecosystems and programmes to continue striving for optimal ROI from their partner and field initiatives? In this session, we explore strategies for getting buy-in and budget while positioning partnerships and events as a company-wide asset that align with broader organisational objectives.
15:45 – 16:15
Networking Hi-tea break
16:15 – 17:30
Workshops
Track 1
Building your co-sell playbook & fine-tune your GTM approach
This session discusses how to orchestrate a unified go-to-market approach with your partners, from initial acquisition and engagement to ongoing success and advocacy.
You’ll gain a working framework as we:
- Develop strategies to integrate partner efforts across every stage of the customer lifecycle
- Exchange tactics to accelerate integration adoption and demonstrate its value
- Address common co-sell challenges and identify solutions
- Leave with a customisable co-sell playbook, co-created by partner managers for partner managers
Track 2
Applied AI for partner & field marketers
This workshop provides a practical roadmap and actionable strategies for leveraging AI across partner recruitment, engagement, field marketing, and performance optimisation.
We’ll cover essential techniques for
- Intelligent Partner Identification: How AI streamlines the process of finding and onboarding the right partners
- Automated Partner Journeys: Leveraging AI to deliver personalized content, track performance, and enhance engagement
- AI-Enhanced Co-Marketing: Driving growth through data-driven joint marketing and lead generation initiatives
- Implementing AI Responsibly
17:30 – 19:30
Cocktail reception & Networking dinner
Take this to unwind and build lasting connections within the community!
PREVIOUS EVENT'S PARTICIPANTS
