Beyond the Hype:
How Strategic AI Drives Real ROI – Real-World Lessons

AI is everywhere – but is it working for you? Without a strategic approach, most AI projects stall or fail to demonstrate any ROI. Participants joined base2Services as we moved beyond the buzzwords and explored how to adopt AI with strategic and result-driven intentions, not impulse. In this roundtable, we shared strategic insights, practical lessons and how to create a strategically aligned business case and high-ROI roadmap for your image, voice, text or predictive AI ideas.

• Participants got an overview of today’s AI landscape, why Gen AI is not a universal solution and how smart teams separate hype from real value by mapping opportunities across multiple modalities
• Participants learnt how to recognise high-impact AI opportunities, build a compelling business case and create and implement a roadmap that delivers measurable ROI

Whether you’re evaluating your first AI project or scaling your current use cases, this session helped participants identify the right opportunities and avoid costly missteps.