Glassbox - Dec 14 - Bridging
Common Sense Network & Learn

Bridging the Glaring
Data-analytics Gap
in Digital Banking

A Virtual Chocolate Tasting Session

Successfully held on February 22nd, 2024

Presented by


Here’s what we discussed:

51% of the customers who switched banks in 2023 did so for a better digital experience—2X more than insurance customers who switched providers for the same reason. A recent BCG study shows 37% of customers want their bank to be more like Amazon.

The fact is, there’s still a glaring gap between the evolving capabilities of data analytics tools and how that data is actually used behind the scenes. In this roundtable, we’re taking a look at the biggest limitations around standard data analytics practices, the benefits of a more customer-centric approach, and what that actually looks like in practice.

We focused on these topics:

  • Why it’s time for more customer-centric data analytics
  • Key ingredients to an outstanding digital banking experience
  • How Digital experience intelligence (DXI): a customer-centric analytics alternative, improves digital banking experiences

Traditional analytics is at odds with how banking clients actually think about your app or website—as a singular, holistic experience rather than a series of isolated interactions. A more customer-centric approach, grounded in DXI, embraces the complex, nonlinear nature of real-life digital experiences. Your clients are expecting more from your bank and website. You need to expect more from your data.


11:00 AM – 11:10 AM

Session & Participant Intro

11:10 AM – 11:30 AM

Guided Chocolate Tasting by an Expert

11:30 AM – 12:20 PM

Interactive Discussion on the Topic

12:20 PM- 12:30 PM


Solution Expert

Keith Darter
VP Global Client Growth at Glassbox

Participation in this Virtual Chocolate Appreciation is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

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