InterContinental, San Francisco


The Mastercard
Identity Conference

PRESENTED BY
Ekata

InterContinental, San Francisco | September 20th – 21st, 2023


The Mastercard
Identity Conference

PRESENTED BY
Ekata

InterContinental, San Francisco,
September 20th – 21st, 2023

What will discussed?

In today’s world, fraudsters have become increasingly sophisticated in their attacks. Transaction fraud, promo abuse, loyalty abuse, account opening fraud, and account takeover are all growing in frequency and impacting many organizations’ bottom lines. Combating fraud is not new, but fraudsters have now set their sights beyond the transaction event – targeting any possible weak spot within different organizations. Therefore, companies need to adapt by implementing holistic fraud prevention strategies that assess risk at every step of the customer journey.

On September 20th and 21st, participants joined to learn more about the trends shaping today’s fraud landscape and the impact this is having on consumers and business leaders. We explored ways in which we can leverage reliable data–based security tools so that together, we can build a secure digital future that everyone can trust.

Mastercard Identity Solutions help businesses make accurate risk decisions about their customers by providing predictive data insights on who they are and how their information is being used online.

AGENDA

Day 1

5:00 PM – 5:45 PM

Registration

Check-in and network with fellow Fraud Prevention Leaders & Thought Leaders.

5:55 PM – 6:15 PM

Welcome Address

“Welcome” and overview by Mastercard expert.

6:15 PM – 6:35 PM

Keynote

Unpredictability is the only thing that is predictable with fraud, risk, and abuse

Jeff Chen

VP, Marketplace and Expert Operations at JustAnswer

6:45 – 8:30

Cocktail Reception

Relax and enjoy additional networking time, cocktails, and delicious light bites.

Day 2

8:00 AM – 8:50 AM

Breakfast

Start the day right with the most important meal of the day. Chat with your peers and Mastercard experts over a first-class buffet breakfast before day two kicks off.

8:55 AM – 9:55 AM

Keynote & Introduction to Ekata (Ballroom A)

10:00 AM – 10:45 AM

Breakout Sessions
Finserv Track (Ballroom B)

Rethinking Identity Verification: How to Turn Your Fraud Operations Into a Revenue Center

Financial institutions are continuously faced with a dual challenge: enhancing security to combat fraud while simultaneously optimizing their customer acquisition processes. This panel session will delve into the pivotal role of identity verification in transforming fraud operations from a cost center into a revenue generator. We will explore innovative strategies that enable financial institutions to strike a delicate balance between risk management and customer acquisition, ultimately driving growth and profitability.

We’ll discuss topics such as:

  • Differences in tolerance for risk when considering acquiring a thin file/underbanked customer versus fraud.
  • What data to rely on to make accurate risk decisions when onboarding thin-file customers
  • Alternative data to consider when making applicant decisions

Solution Expert

Kurt Weiss

Vice President of Enterprise Sales | SME Fintech & Payments at Ekata, a Mastercard company

Moderator

Alyson Atwell

Director, Integrated Marketing at BuyerForesight™

E-Commerce Track (Ballroom A)

Holistic Fraud Prevention Strategies – A Gift That Keeps on Giving

The signs of late summer are all around us: State fairs are kicking off; students are preparing for a new semester and large retailers are putting out their fall and winter décor on their shelves. Businesses across the country are already prepping for the upcoming 2023 holiday season. The holidays are a huge opportunity for e-commerce companies to bring new customers through the proverbial door. Yet, they also offer an opportunity for fraudsters to impact your revenue, customer experience, and brand reputation through chargebacks, promo abuse, and more.

As fraudsters try to stay ahead of merchants by evolving their methods and entry points, having the right fraud prevention strategy in place this holiday season will be paramount. During this discussion, we’ll dig into e-commerce and fraud trends from 2022-2023 to help ensure you’re more prepared to combat fraud this holiday season.

During this session, we will discuss:

  • Which stages of the customer journey are targets for fraudsters (hint: all of them)
  • Why a holistic approach to fraud prevention is key — especially during the holidays
  • How pairing internal data with third-party data sources leads to more confident risk decisions at all stages of the buyer journey
  • How automated processes enable customized customer experiences and the role manual review still plays in fraud prevention

Solution Experts

Andrea Falling

Sr. Enterprise Account Executive at Ekata, a Mastercard company

Jeannie Tully

Sr. Strategic Account Executive at Ekata, a Mastercard company

Moderator

Mitch Speers

Chief Revenue Officer at BuyerForesight™

10:50 AM – 11:15 AM

Panel Session (Ballroom A)

Fighting Fraud in 2024

Rising interest rates and the threat of recession are correlated with increases in fraud. How should businesses be preparing for increases in all categories of fraud including friendly fraud, customer fraud, internal fraud and promotion abuse?

In this session, we’ll discuss the steps companies are taking to reduce fraud risk with policy, process and technology. What’s working and what isn’t? What varieties of fraud do you see growing the fastest, and which are the hardest to fight back against?

Solution Expert

Heather McKay

Senior Director, Global Demand Generation at Ekata, a Mastercard company

Moderator

Mitch Speers

Chief Revenue Officer at BuyerForesight™

Panelists

Samir Bhatnagar

Director of Product at Forge Global

Trisha Kothari

CEO at Unit21

11:15 AM – 11:30 AM

BREAK

Take a break to network with your peers.

11:30 AM – 12:15 PM

Breakout Sessions
Marketplace Track (Ballroom B)

Onboarding and Trusting Sellers, a Marketplace’s Dilemma

According to BCC Research, the market value of the global sharing economy is estimated to reach $1.5 trillion by 2024. Such rapid growth means marketplaces will face challenges building and maintaining a trust and safety mechanism that ensures a good user experience for everyone on their platform. Of course, foundational to that work is ensuring your customers are who they say they are.

Beyond mitigating brand damage and customer churn, building and maintaining trust and safety on your platform can improve user experience, court customer loyalty, and grow your bottom line. A critical component of achieving that objective is preventing, detecting, and responding to fraud and abuse.

During this session, we’ll discuss:

  • The special role trust and safety plays in digital marketplaces
  • Strategies for keeping your customers safe
  • How leveraging the right data can aid in stopping bad actors before they have a chance to cause trouble on your platform
  • How to provide a frictionless sign-up experience for your new users

Solution Experts

Trento Spratling

Director of Enterprise Sales – Technology/Marketplaces (Mastercard Identity Services)

Max Lessman

Director, Global Client Success Strategy & Operations | Ekata, a Mastercard company

Moderator

Alyson Atwell

Director, Integrated Marketing at BuyerForesight™

Partner Session (Ballroom A)

How Mastercard’s Global Partner Network Makes Business Easier for our Customers

The Mastercard Corporate Partner Program gives customers access to our expansive and dynamic identity data and insights via the cutting edge platforms and solutions that are already use. We collaborate with global leaders across all industries to deliver comprehensive identity verification solutions with ease.

In this session, we are going to discuss:

  • Our Global Partner Program and the power of those partnerships
  • How our program brings value to our customers and our joint customers
  • You’ll also get a chance to hear a bit more from one of our partners, as well as some of the team members who support our Partners and their customers.

Solution Experts

William Mavromichalis

Direct Sales Team Manager at Kount

Jordan Gray

Strategic Partnerships Manager at Ekata, a Mastercard company

Carolyn Doyle

Strategic Client Success Manager – Identity Services at Ekata, a Mastercard company

Moderator

Dana Fornasar

Sr. Director of Partner Marketing at Ekata, a Mastercard company

12:15 PM – 12:30 PM

Closing Remarks (Ballroom A)

Concluding Thoughts from Ekata and Mastercard

Heather McKay

Senior Director, Global Demand Generation at Ekata, a Mastercard company

12:30 PM – 3:00 PM

Lunch and Networking

Enjoy a buffet lunch and an additional networking opportunity with other leading fraud executives.

InterContinental, San Francisco

Overlooking San Francisco’s SoMa area and moments from top city center sites, InterContinental San Francisco provides guests with modern in-room amenities. Shopping and dining opportunities in Union Square are 10 minutes’ walk away.

InterContinental

888 Howard St, San Francisco, CA 94103, United States

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VENUE & REGISTRATION

InterContinental

888 Howard St, San Francisco, CA 94103, United States

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