It was great! I got to meet with other marketers facing similar challenges to my own, and the intimate dinner was the perfect environment during which to explore new possibilities to tackle those issues.
A NEW APPROACH TO ABM
FOR EVENT MARKETING
Networking Dinner at A’Ollo Gran Vía, Madrid
19th April 2023,
20:00 – 22:30 CET, Successfully Held
HERE’S WHAT
WE DISCUSSED
Events are already a great way to build a sales pipeline and renew relationships with existing customers, but could marketers extract more value from these investments by applying Account Based Marketing principles to event marketing?
In this dinner session, we dug deeper into what ABM for Events really means. In the process, we challenged commonly-held assumptions in deciding which accounts to target, regardless of what your “Target Account List” is telling you. We also dove into how to successfully engage these accounts before, during, and after your event to increase ROI.
Presented by
BuyerForesight™ is the producer of Common Sense Conferences™
Dedicated to designing focused conversational marketing programs backed by company and contact intelligence, our programs emphasize storytelling, stimulating debates, and unexpected insights. Additionally, you’ll have the opportunity to connect with other savvy marketers.
AGENDA
20:00 – 20:15
Welcome
20:15 – 22:15
Dinner & Discussion
22:15 – 22:30
Closing
Dinner at A’Ollo Gran Vía, Madrid
A’Ollo La Cantina is located on the 7th floor of the Hotel Innside by Meliá Madrid Gran Vía, a restaurant and terrace with excellent views of the capital, to enjoy updated Galician recipes with friends and family, accompanied by good cocktails.
VENUE & REGISTRATION
A’Ollo Gran Vía
