I had the opportunity to get together with fellow marketing leaders in Singapore for a roundtable discussion of ‘what’s next’ for event marketing. As buyers’ journeys are constantly evolving, it is important for us to innovate how we run events. It was a great discussion.
THE NEW EVENT MARKETING
Networking & Dinner at Sofitel Dubai The Palm
14th December 2022, 18:30 – 21:00 GST, Successfully held
Event marketing is evolving quickly, and innovative marketers are using a variety of new approaches to deliver better-quality, faster-converting sales opportunities, but how do you guarantee that you get in front of qualified, in-market buyers to better ensure ROI?
In each of these sessions, we will lay out the key elements of successful event marketing campaigns drawn from hundreds of events we’ve delivered with companies like Google, Intel and Epsilon.
Attendees are encouraged to contact us with the date which works best for them to attend and share their own experiences and experimentation with event paradigms.
Each of these sessions is an executive peer group roundtable event for 8-10 Senior Field, Demand Gen, ABM, Growth, and Event Marketing Leaders. We use a conversational, story-telling approach that works best when everyone participates.
18:30 – 18:45
Welcome & Registration
18:45 – 20:45
Dinner & Discussion
20:45 – 21:00
Dinner at Sofitel Dubai – The Palm
Sofitel Dubai The Palm is located on the East Crescent of Palm Jumeirah, a 30-minute drive from Dubai International Airport. It is easily accessible by taxi, car or metro, just off Sheikh Zayed Road with a clearly marked exit 34 for The Palm Jumeirah.
WHO SHOULD APPLY FOR AN INVITATION?
VENUE & REGISTRATION
Sofitel Dubai – The Palm
Participation in this In-person peer discussion is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with directions to the meeting hall inside Sofitel.
We will follow COVID guidelines mandated by the government and the venue.