Common Sense Network & Learn

How B2B Businesses Can Stand
Out and Create the Best Customer Experiences

A Virtual Whisky Tasting Session

August 25th 2022, 4 PM – 5:30 PM CT, Successfully held

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Theme: Don’t Match Your Digital Competition — Beat Them With a Differentiated Digital Experience

Presented by

Bloomreach & Sonepar

Here’s what we discussed:

A trap many B2B leaders fall into is emphasizing the need to be “as good as” some other well-known e-commerce company. But that line of thinking means you’re only ever playing catch-up and are likely only providing adequate customer experiences. To be a truly customer-focused company in the e-commerce space, you need to adopt a “be the best” mentality and differentiate your business from the competition and lead in digital.

We invited our participants to this virtual roundtable to get actionable insights on:

  • How to move beyond cookie-cutter competitor benchmarks to focus on what customers want as well as what they would love
  • How to truly know your customer by understanding what makes their job difficult and solving that core problem for them
  • How to use customer behavior data to make their on-site shopping experiences more personalized


4:00 PM – 4:10 PM

Session & Participant Intro

4:11 PM – 4:30 PM

Guided Whisky tasting by an Expert

4:31 PM – 5:20 PM

Interactive discussion on the topic

5:21 PM – 5:30 PM


Solution Expert

Jason Hein
Principal B2B Visionary at Bloomreach

Jason Hein is a leading digital strategist and innovator for B2B businesses, with over 25 years of experience working with firms — from the Fortune 50 to small family-owned firms — to build their online businesses. At Bloomreach, Jason taps into his direct experience managing a wide variety of product types, from abrasives to z-bars, to help manufacturers and distributors identify and deploy new technologies across our Discovery, Content, and Engagement pillars and differentiate their digital business, build customer trust, and grow revenue online.



Director of Ecommerce and Digitization at Sonepar USA

Ryan is an innovative thought leader, driven by a goal to create the best electrical distributor ecommerce platform in the world. Ryan’s customer centric mindset and passion inspire a collaborative team working towards a common goal to reimagine Sonepar USA’s digital solutions.

Brady Kerr
Digital Program Manager at Sonepar USA

Brady has been in the Electrical Distribution business for 22 years. The last 13 years he has been working in ecommerce and onsite product search to transform the Electrical Distribution landscape. Brady has experience using IBM Websphere Commerce and Bloomreach to manage search and merchandising for multiple websites and millions of products.


Request detailed session notes

We are careful about who we send this key document to. The session notes will be sent based on the request, provided your profile matches our qualification criteria.

About Bloomreach

Bloomreach empowers brands to deliver customer experiences so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including:

– Discovery, offering AI-driven search and merchandising;
– Content, offering a headless CMS; and
– Engagement, offering leading CDP and marketing automation solutions.

Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey.

Participation in this Virtual Whisky Appreciation is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

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