Networking dinner at Gaucho Tower Bridge, London

A NEW APPROACH TO ABM
FOR EVENT MARKETING

10^th June 2025 • 18:00 – 20:30 GMT

Networking dinner at
Gaucho Tower Bridge, London

A NEW APPROACH TO ABM FOR EVENT MARKETING

10^th June 2025
18:00 – 20:30 GMT

Presented by:

What we will discuss

A Fresh Take on ABM for Event Marketing – Over an Intimate Dinner with Peers

Join a select group of senior B2B marketing leaders for a private networking dinner and closed-door conversation on evolving Account-Based Marketing strategies in today’s event-driven landscape.

In a relaxed, invite-only setting, we’ll dive into how ABM can be more dynamic, data-driven, and aligned with revenue outcomes—especially when tied to strategic event experiences.

Key discussion points:

Smarter Targeting: Move past generic data—use real-time insights to craft ultra-relevant outreach
Dynamic ICPs: Evolve your Ideal Customer Profiles based on market shifts and event feedback
Event Impact by Design: Treat every event as a strategic moment, not just a presence
Scalable Intimacy: Create small, high-value experiences that drive action, not just attendance

Agenda

18:00 – 18:30

Welcome

18:30 – 20:15

Discussion & dinner

20:15 – 20:30

Closing

Hosts & Solution experts

Sandy Sivaram

Head of Experience,
BuyerForesight™

Pinar Caglar

Sales Director, Europe,
BuyerForesight™

Who should apply for an invitation?

Growth marketing heads

Director growth marketing

Event marketing heads

Director event marketing

Marketing heads & CMO

VP marketing

All Marketing Decision-makers who have buying authority for their organization

Venue

Dinner at Gaucho Tower Bridge,
London

2 More London Pl, London SE1 2AP, United Kingdom

Registration

Participation is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite. If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.