Networking Lunch at
Gaucho Tower Bridge, London
What we will discuss
Reimagine how you measure, communicate, and maximize the true impact of your events.
B2B events are powerful drivers of revenue, relationships, and brand growth. Yet, measuring and communicating their true Return on Investment (ROI) remains a challenge—especially at the executive level.
This exclusive roundtable brings together senior marketing and business leaders to explore next-generation approaches to event ROI. Moving beyond surface-level numbers, we’ll discuss how to align event performance with C-suite priorities, blending quantitative data with qualitative impact stories to demonstrate real business outcomes.
Join us for a high-level, strategic discussion where marketing leaders like yourself share insights, challenges, and possibly innovative frameworks for proving—and maximizing—the value of events in today’s evolving landscape.
Key discussion points:
- Beyond Traditional Metrics: Why attendance and engagement aren’t enough—linking events to revenue, pipeline, and brand impact.
- Speaking the C-Suite’s Language: How to translate event performance into business outcomes that matter to executives.
- Blending Data & Storytelling: Using both quantitative metrics and qualitative insights to prove event value.
- Building a Business Case: Turning event success into a compelling narrative that drives investment and strategy.
- The Future of Event ROI: Emerging trends and the next evolution of event measurement.
Agenda
12:00 – 12:30
Welcome
12:30 – 14:15
Discussion & Lunch
14:15 – 14:30
