Partnership series: 1 of 4
Series information
Explore other events in this series
Recruit like you sell: Targeted partner acquisition that actually works
Concluded on July 11th, 2025
Stop co-marketing, start co-selling: Drive partner pipeline that converts
August 22nd, 2025
What we discussed
Still relying on spreadsheets and gut feel to manage your partner program? You’re flying blind. This session explored how leading vendors are applying AI-powered intelligence to identify high-potential partners, track performance, and activate go-to-market plans that scale—without adding headcount. This session was for people who need to grow sourced pipeline and accelerate partner time-to-value.
Agenda
- Why traditional partner programs stall without data-driven targeting and performance insights.
- How vendors are replacing spreadsheets with predictive intelligence to find partners that actually deliver.
- What personalized enablement and GTM activation looks like – without increasing headcount.
- Real-world examples of how AI is driving faster ramp times and measurable revenue growth.
