This Holiday Season Stop Your Promo Abuse and Increase Your Revenue

Here’s what we discussed:

Online payment fraud costs global business 1.8% of revenue, according to Ravelin. It is becoming harder and harder for merchants to identify good customers and maximise their revenue by offering an exceptional customer journey to them.

Be it promo abuse, account take over or any other fraudulent activity, it is difficult to balance security measures with a seamless customer experience.

During this session, we discussed:

• How automated processes enable better, customized customer experiences
• Which stages of the customer journey are targets for fraudsters (hint: all of them)
• Why a holistic approach to fraud prevention is key and how pairing internal identity and device data with third-party data sources leads to more confident risk decisions allowing good customers transactions, improving revenue