Common Sense Virtual Roundtable:

Adapt, Survive, Thrive: Field Marketing Strategies for the Future

Successfully held on 28th February 2024

Presented by

Here’s what we discussed:

As buyer attention becomes an increasingly scarce commodity, field marketers have to consider strategies that go beyond just successful program orchestration.

Yes, it’s still critical to have the right qualified audience, an engaging format, and timely follow up.

But it’s also critical to acknowledge that evolving customer expectations and market disruptions can rapidly render legacy events and field marketing campaigns obsolete, and you have to be prepared.

This Networking Roundtable brought Senior Field Marketers together to discuss what you can do to ensure you already have your programs future-proofed. Participants joined to share strategies with their peers!

Host & Solution Expert

Wissam Ezzeddine

Regional Director, EMEA at BuyerForesight™

Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.

Common Sense Virtual Roundtable:

Adapt, Survive, Thrive: Field Marketing Strategies for the Future

Successfully held on 28th February 2024

Here’s what we discussed:

Yes, it’s still critical to have the right qualified audience, an engaging format, and timely follow up.

But it’s also critical to acknowledge that evolving customer expectations and market disruptions can rapidly render legacy events and field marketing campaigns obsolete, and you have to be prepared.

This Networking Roundtable brought Senior Field Marketers together to discuss what you can do to ensure you already have your programs future-proofed. Participants joined to share strategies with their peers!

Host & Solution Expert

Wissam Ezzeddine

Regional Director, EMEA at BuyerForesight™

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