Live Webinar

Unlock new opportunities with location data

Successfully Held on 7^th August 2025

Presented by

Live Webinar

Unlock new opportunities with location data

Successfully Held
on 7^th August 2025

Presented by

Choosing where to expand, invest, and engage customers isn’t just strategic—it’s mission-critical. Whether you’re opening new locations, refining marketing efforts, or boosting franchise performance, data-driven decisions grounded in precise location insights can deliver a significant competitive edge.

In this live webinar, our industry experts shared actionable strategies for unlocking growth opportunities with location data. Participants learned how to use spatial analytics to drive smarter decisions that directly impact their bottom line.

Bonus: All attendees received free data samples via the Precisely Data Experience platform—test location, demographic, and boundary data firsthand!

What we learned

Meet the speakers

How to optimize territory planning and site selection to maximize revenue potential
Ways to increase sales performance through store and franchise benchmarking
Techniques for uncovering untapped markets and growth opportunities
How to improve marketing ROI by segmenting and targeting your ideal customers

Gerry Stanley

A leader in location intelligence and data analytics, Gerry Stanley transforms complex data into actionable insights. Based in Canberra, he specialises in product strategy, customer engagement, and global collaboration to deliver precise geospatial solutions. With a passion for innovation and a keen eye on emerging technologies, he helps businesses navigate the ever-evolving data landscape with confidence.

Bob Schwartz

Bob Schwartz is an accomplished Consumer and Retail Markets Consultant with 20+ years’ experience delivering results to organisations along the Data >> Wisdom >> Action continuum. Utilising demographic and economic tools, Bob solves demand, data, location and customer analysis problems. These solutions provide clients with practical answers and clear strategies that generate substantial returns on investment. Bob is an accomplished speaker and author.

What you will learn

How to optimize territory planning and site selection to maximize revenue potential
Ways to increase sales performance through store and franchise benchmarking
Techniques for uncovering untapped markets and growth opportunities
How to improve marketing ROI by segmenting and targeting your ideal customers

Meet the speakers

Gerry Stanley

A leader in location intelligence and data analytics, Gerry Stanley transforms complex data into actionable insights. Based in Canberra, he specialises in product strategy, customer engagement, and global collaboration to deliver precise geospatial solutions. With a passion for innovation and a keen eye on emerging technologies, he helps businesses navigate the ever-evolving data landscape with confidence.

Bob Schwartz

Bob Schwartz is an accomplished Consumer and Retail Markets Consultant with 20+ years’ experience delivering results to organisations along the Data >> Wisdom >> Action continuum. Utilising demographic and economic tools, Bob solves demand, data, location and customer analysis problems. These solutions provide clients with practical answers and clear strategies that generate substantial returns on investment. Bob is an accomplished speaker and author.