A New Approach to ABM for
Event Marketing
Networking and Dinner at Bluebird London, NYC

July 14th, 5:00 - 7:30 ET

A New Approach to ABM for Event Marketing
Networking and Dinner at Bluebird London, NYC

July 14th,
5:00 - 7:30 ET

Here’s what we’ll discuss:

Events are a great way to build a sales pipeline and renew relationships with existing customers, but how can marketers extract maximum value from their investment in events?

How do you apply Account Based Marketing approaches to event marketing?

BuyerForesight - A New Approach to ABM for Event Marketing

In this dinner session, we’ll dig into what ABM for Events means. In the process, we’ll challenge commonly-held assumptions about how to decide which accounts to target, regardless of what your “Target Account List” is telling you.

  • The top 3 most common targeting disconnects and how to fix them.
  • The most powerful KPI for any event and how to ensure you’re maximizing it.

Presented by


Our Working Meals are filled with storytelling, debate and surprising new insights. You’ll also get to know some other smart marketers.

Dinner at Bluebird London, NYC

Bluebird London, NYC
10 Columbus Cir, New York, NY 10019, United States

Bluebird London NYC encompasses a Café and Tea Room, Cocktail Lounge, and International Brasserie overlooking Central Park. Aiming to be one of the best private dinner places in NYC, the restaurant, envisioned by restaurant group D&D London, is an expansion of the beloved Chelsea namesake.

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5:00 – 5:15

Reception & Welcome with Cocktails

5:15 – 7:15

Dinner & Networking

7:16 – 7:30


Solution Expert

Mitch Speers, CRO, BuyerForesight
CRO at BuyerForesight™ | Common Sense Conferences

This is an executive peer group meeting for 8-10 Senior Marketing and Field/Event Marketing leaders. We use a conversational; story-telling approach that works best when everyone participates.

Who should apply for an invitation:

Marketing leaders focused on driving more value from their field & event marketing initatives
You have buying authority for your company

Participation in this In person peer discussion is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with directions to the meeting hall inside the venue.

We will follow COVID guidelines mandated by the government and the venue.

Here’s what attendees at past events have said:

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