The New Realities of Event Marketing
17th May, 2024, 1:00 – 2:00 PM IST
Here’s what we’ll discuss:
Today’s marketers are feeling the impact of several (relatively recent) universal truths: brand loyalty is waning, it’s harder to build trust, and customized experiences are not just desired – they’re expected.
Event marketing isn’t exempt.
In this session, we’ll explore how marketers get creative, employing an Event-Led Growth approach to battle increasing competition, decreasing buyer attention, and heightened demand for personalized interactions.
This is a discussion-driven roundtable, and attendees are encouraged to share their own experiences and ideas during the peer-to-peer conversation.
This is an executive peer group meeting for 8-10 Senior leaders. We use a conversational, story-telling approach that works best when everyone participates.
Who should apply for an invitation?
Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.
If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.