BuyerForesight - Adapt, Survive, Thrive: Field Marketing Strategies for the Future
Common Sense Virtual Roundtable:

Adapt, Survive, Thrive: Field Marketing Strategies for the Future

Successfully held on April 25th, 2024

Presented by


Here’s what we discussed:

As buyer attention becomes an increasingly scarce commodity, field marketers have to consider strategies that go beyond just successful program orchestration.

Yes, it’s still critical to have the right qualified audience, an engaging format, and timely follow up.
But it’s also critical to acknowledge that evolving customer expectations and market disruptions can rapidly render legacy events and field marketing campaigns obsolete, and you have to be prepared.
This Networking Roundtable brought Senior Field Marketers together to discuss what you can do to ensure you already have your programs future-proofed. Participants joined to share strategies with their peers!

Hosts & Solution Experts

Global Director of Integrated Marketing at BuyerForesight™
Joe Fontana
Director, North America at BuyerForesight™

Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.

Talk to us about attending future events

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