Dec 14 - Composable CDP Realizing the CDP Promise in 2023
Common Sense Virtual Roundtable:

Composable CDP: Realizing the
CDP Promise in 2023

March 16th 2023, 10 AM – 11 AM CT, Successfully Held

Presented by

Snowplow Analytics

Here’s what we discussed:

Companies bet big on CDPs, and most have been disappointed. What happened? What can we learn from those failures as well as from the companies that succeeded?

One key factor in nearly all CDP success stories is the quality and completeness of behavioral data companies use to understand and target customers. If behavioral data quality is poor, conversions won’t be properly attributed and real time personalization will fail.
In this session, we discussed how companies are collecting high-quality behavioral data in a secure, compliant way. We also got into the strategies, policies, and technologies companies are using to connect predictive insights to actions that convert and delight customers in 2023 and beyond.

Solution Expert

Mike Maloney
Chief Data Officer (Field North America) at Snowplow

Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.

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