Ekata US - Mar 16 - Post-Holiday
Common Sense Virtual Roundtable:

Post-Holiday Realities: How Better Customer Validation Could’ve Enabled Superior Fraud Risk Decisions

April 13th 2023, 10 AM – 11 AM CT, Successfully Held

Presented by

Ekata (2023)

Here’s what we discussed:

How could your fraud strategy have been improved this past holiday season? The answer to this is often elusive for many ecommerce businesses. Holiday revenues intially appear strong until chargebacks come rolling in. Customer growth seems to skyrocket, but how many of those “new customers” are attributed to promo fraud?

Defending against these fraud issues is difficult when solely utilizing your company’s internal data. But by incorporating dynamic identity data, merchants can better identify and combat the fraud plaguing their platforms, especially during the holiday rush.
It’s already time to be thinking about how to prepare for the 2023 holiday season. During this roundtable, we looked back at the 2022 holiday season fraud trends and challenges, offer insights into the newest threats (and some old with new polish), and dove into how leveraging the right complementary data can level up your identity verification and fraud prevention efforts this year. During this roundtable, we discussed:
  • The top fraud trends and threats that impacted retailers during the 2022 holiday season
  • How dynamic identity data empowers organizations to quickly and confidently verify digital identities
  • Strategies to prepare for fraud challenges during the next peak holiday season

Solution Expert

Andrea Falling
Sr. Enterprise Account Executive at Ekata, a Mastercard company

Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.

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