BFS_Evergreen Marketing Events
Common Sense Virtual Roundtable:

Evergreen Marketing Events: A New Way to Extend Engagement

February 9th, 1 PM – 2 PM ET, Successfully Held

Presented by


Here’s what we discussed:

Events are fantastic for meeting and engaging your target contacts, but most events are essentially a one-and-done experience. How can you extend that engagement (and all your hard work) beyond the live date? Hint: it’s more than recording and hosting it online for replays.

This roundtable session dove into the specific approaches B2B tech marketers can take to foster intelligence gathering and effectively create ‘evergreen’ marketing events that have long-term effects on pipeline, content and positioning. We shared our own strategies for this, as well as asked questions and learnt from other senior marketing professionals.

Host & Solution Expert

Alyson Atwell
Director, Integrated Marketing at BuyerForesight™

Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.

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