Event Marketing ROI:
Measuring Success & Maximizing Impact
Successfully Held on 25 August 2023
Presented by
Here’s what we discussed:
Events are fantastic for meeting and engaging your target contacts, but it’s often difficult to quantify the impact they make and report results immediately. What’s more, the ‘success’ of event marketing often looks different, both between organizations and within them as well. There’s pressure from all sides to deliver, and often a limited consensus or clear path as to how or what that means – and frankly, it’s stressful.
So, how can you maximize the impact you make to deliver not only leads but qualified opportunities that convert and are easy to attribute? In this session, we opened a dialogue about approaches you can take to achieve this. We also share what we’ve learned based on results from hundreds of events we’ve produced for our clients, and we want to hear from you as well.
Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.
If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.