A New Approach to ABM for Event Marketing
Common Sense Virtual Roundtable:

A New Approach to ABM for Event Marketing

21st March 2023, 1 PM – 2 PM GMT+1
Successfully Held

Presented by


Here’s what we discussed:

Events are already a great way to build a sales pipeline and renew relationships with existing customers, but could marketers extract more value from these investments by applying Account Based Marketing principles to event marketing?

In this peer-led virtual roundtable session, we discussed how this is achievable by uncovering further detail around:
  • Going beyond ‘Target Account Lists’
  • Effective promotional strategies
  • Creating deeper insights for curated discussions and increased conversion
  • KPI measurement and ROI metrics

Hosts & Solution Experts

Sandeep Sivaram
Chief Experience Officer at BuyerForesight™
Wissam Ezzeddine
Director, Integrated Marketing at BuyerForesight™

Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.

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