I think it’s really a must-attend event for CX professionals. I’ve gone to other events in the past and this surpasses all of them.
Director, Large Business Customer Experience, NRG Energy
The Evolving Role
of the Mid-Market CFO
August 2nd 2022, 1 PM – 2 PM CT, Successfully held
Presented by
Here’s what we discussed:
Managing costs, growing revenue, and ensuring control have always been critical priorities for all CFOs. However, today’s Mid-Market CFOs have unique challenges to face in order to navigate future economic uncertainty, mounting inflationary pressures, and the battle for buying power against enterprise competition.
Financial leaders within the Mid-Market face a steeper growth curve due to difficulty attracting talent, lack of brand recognition, and cash flow issues. To meet these challenges, Mid-Market CFOs are embracing their roles as strategists and “catalysts for change”, rather than simply financial stewards.
How Mid-Market CFOs drive value in the future will depend on which strategic initiatives they choose to focus on in order to unlock hidden value and scalability for their finance team, including investing in the right digital transformation solutions to solve real problems.
Learned Objectives:
- How the role of the Mid-Market CFO must change from financial steward to strategic value driver
- How to define a problem, and understand what your challenge is before you solve it
- How the right technology can strategically enable the finance organization
Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.
If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.
Talk To Us About Attending Future Events
Here’s what attendees at past events have said:
A lot of other conferences I’ve gone to are driven off a podium, someone presenting me a solution before they understand my problem. Here I have an opportunity to talk to my peers and learn from them.
Sr. Director Care Strategy & CX, GoDaddy
I’m not part of some enormous crowd out there. I’m getting lot of interaction, hearing from people, their own personal stories. Individual examples of how people are leveraging their CX skills in their industry, in their business, in the work that they do everyday.
Principal, Zeisler Consulting
Very intimate, Very one-on-one! You are able to really get a lot of candid responses, so we’re getting a ton of value from that and a lot of valuable insights.
Director, Global Digital Marketing and Customer experience, Stanley Black and Decker.
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