The consumer journey is undergoing its most fundamental transformation since the advent of e-commerce. As artificial intelligence reshapes how customers discover, evaluate, and purchase products and services, traditional digital strategies are rapidly becoming obsolete.

Participants joined us for an intimate roundtable dinner exploring how Generative AI is fundamentally reshaping the consumer journey and the strategic imperatives for brands to succeed in this new landscape.

We discussed:

• Track the buyer from prompt to purchase – Understand how today’s consumers bounce between AI research, social validation, and Google searches before finally hitting your checkout page.
• Map the new multi-touch conversion funnel – GenAI isn’t replacing search it’s shifting the timeline. understand relationship to conversion it has with search
• Prepare for the rise of agentic commerce – Discovery and transaction are converging directly inside AI chats, completely bypassing traditional brand websites