In today’s dynamic retail landscape, fragmented customer data and disconnected platforms create significant barriers to delivering seamless, personalized experiences. As retailers look to streamline operations and enhance customer engagement, the challenge lies in rationalizing data across multiple systems while ensuring agility and scalability.

Participants joined NTT DATA for an exclusive roundtable dinner, where we explored how retailers can address these pressing challenges. This session brought together technology and marketing leaders to discuss:

• The growing complexity of customer data fragmentation and its impact on retail performance.
• Best practices for integrating and consolidating customer data to drive operational efficiency and personalization.
• How Salesforce’s solutions, combined with NTT DATA’s expertise, can enable a unified view of customers and accelerate digital transformation
• Real-world examples of retailers successfully leveraging data rationalization for improved customer engagement and revenue growth.

This intimate discussion provided valuable insights into how technology and marketing leaders can collaborate to create a seamless, data-driven retail ecosystem. Participants engaged with industry peers and uncovered strategies to unlock the full potential of their customer data.