Amzai’s AI Search Disruption Study 2025 confirms it: with ~60% of searches ending without a click, growth now depends on being cited inside AI results—not just ranked. This executive roundtable showed how to convert AI-era visibility into qualified demand, meetings, and revenue.

• Zero-click benchmarks (incl. Amzai 2025) and what they mean for pipeline.
• The new KPIs: AI Visibility Score & Share of Voice in AI Results.
• Understanding the credibility stack LLMs use (entities, citations, expert proof).
• Event > Content > AI: turning programs into AI-discoverable assets
• Debate: Are AI efficiency gains translating to market leadership? What to change if not