Balancing eCommerce Security
and Customer Experience Through
Identity Verification
Networking Dinner at The St. Regis, Kuala Lumpur

Here’s what we discussed:

In the competitive Asia Pacific market, online retailers must be strategic to maintain profit margins amidst a fluctuating global economy. Enhancing margins involves price adjustments, cost reduction, or both. As price hikes turn away customers, cutting costs is crucial. One effective way to optimize operational efficiency and reduce unnecessary costs is through e-commerce fraud prevention.

This roundtable explored the future of identity fraud, discussing emerging threats and innovative strategies to counter them. Participants discovered how advanced identification verification measures can unlock growth potential while safeguarding against fraud risks.

Key pointers:

• Identifying fraud targets throughout the customer journey
• The importance of a holistic approach to fraud prevention
• Leveraging biometrics for secure and seamless customer experiences
• Enabling better, customized experiences through automated processes

Participants joined us to learn how to protect their business and customers in the evolving e-commerce landscape.