BFS - Jun 14 - Revitalizing Partner Marketing
Common Sense Network & Learn

Revitalizing Partner Marketing: Methods for Sustainable Growth

A Virtual Chocolate Tasting

Successfully held on June 14th, 2024

Presented by


Here’s what we discussed:

Partner marketing is a vital growth strategy for enterprises seeking to expand their market reach and drive revenue. However, many partner marketers find themselves disillusioned by promises unfulfilled, stemming from understaffed programs and inertia as partners wait for each other to generate leads and chart the course for joint strategies.

To build a more profitable program, companies need to re-envision their relationships with their partners.

This Networking Roundtable brought Senior Marketers together to discuss this strategy for partner marketing in depth.

We covered:

  • Ways to identify, activate, and nurture the right partners for the right reasons, wherever they are in the world.
  • Best practices for fostering symbiotic relationships that drive tangible growth and value.
  • Successful orchestration of co-marketing campaigns to engage in-market buyers.


1:00 PM – 1:10 PM

Session & Participant Intro

1:10 PM – 1:30 PM

Guided Chocolate Tasting by an Expert

1:30 PM – 2:10 PM

Interactive Discussion on the Topic

2:10 PM – 2:30 PM


Host & Solution Expert

Joe Fontana
Director, North America at BuyerForesight™

Participation in this Virtual Chocolate Appreciation is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

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