ADAPT, SURVIVE, THRIVE:
FIELD MARKETING STRATEGIES
FOR THE FUTURE
Networking Dinner at Morton’s Steak House, New York
Successfully held on April 18th, 2024
HERE’S WHAT
WE DISCUSSED
As buyer attention becomes an increasingly scarce commodity, field marketers have to consider strategies that go beyond just successful program orchestration.
Yes, it’s still critical to have the right qualified audience, an engaging format, and timely follow up.
But it’s also critical to acknowledge that evolving customer expectations and market disruptions can rapidly render legacy events and field marketing campaigns obsolete, and you have to be prepared.
This Networking Roundtable brought Senior Field Marketers together to discuss what you can do to ensure you are. Already have your programs future-proofed? Participants joined to share strategies with their peers!
Presented by
BuyerForesight™ is the producer of Common Sense Conferences™
Dedicated to designing focused conversational marketing programs backed by company and contact intelligence, our programs emphasize storytelling, stimulating debates, and unexpected insights. Additionally, you’ll have the opportunity to connect with other savvy marketers.
HOSTS & SOLUTION EXPERTS
Global Director of Integrated Marketing at BuyerForesight™
Director, North America at BuyerForesight™
AGENDA
6:00 PM – 6:15 PM
Welcome
6:15 PM – 8:15 PM
Dinner & Discussion
8:15 PM – 8:30 PM
Closing
VENUE & REGISTRATION
Morton’s Steak House, New York
