I had the opportunity to get together with fellow marketing leaders in Singapore for a roundtable discussion of ‘what’s next’ for event marketing. As buyers’ journeys are constantly evolving, it is important for us to innovate how we run events. It was a great discussion.
THE EVOLVING ARCHETYPE
OF EVENT MARKETING
Networking Lunch at Luce, San Francisco
January 26th, 2023, 12:00 – 2:30 PM PT
We can expect 2023 to bring about several changes to the discipline of event marketing. When you think of the archetypal marketing event, what likely springs to mind is a trade show or expo, with banners, stands, and AV running rampant.
While it’s unlikely these will disappear any time soon, as budgets and travel expenses are put under tighter scrutiny, marketers will look more carefully at the true ROI of traditional events and begin to experiment more with their event models.
In this session, we heard what kinds of events are generating new sales pipelines for all of us and why. What practices are planned and implemented around them? We may have different approaches that we feel work best for us. We heard about them, asked questions, and learnt from each other.
BuyerForesight™ is the producer of Common Sense Conferences™
Dedicated to designing focused conversational marketing programs backed by company and contact intelligence, our programs emphasize storytelling, stimulating debates, and unexpected insights. Additionally, you’ll have the opportunity to connect with other savvy marketers.
12:00 PM – 12:15 PM
Registration & Networking
12:15 PM – 2:15 PM
Lunch and Moderated Discussion
2:15 PM – 2:30 PM
Lunch at Luce, San Francisco
Luce (meaning “light” in Italian, which naturally pours through the tall windows into the beautiful dining room of Luce) is a contemporary Mediterranean cuisine mecca with an indelible reputation for serving exquisite dishes. Luce presents an idiosyncratic wine program carrying the prestige of the “Best of Award of Excellence” from Wine Spectator magazine. Certified Italian Sommelier, Marco Buffa is Wine Director and Dinner Service Manager for Luce.
VENUE & REGISTRATION
Participation in this In-person peer discussion is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with directions to the meeting hall inside Luce.
We will follow COVID guidelines mandated by the government and the venue.