Sofitel Dubai The Palm

THE EVOLVING ARCHETYPE
OF EVENT MARKETING

Networking Dinner at Sofitel Dubai The Palm
26th January 2023, 19:00 – 21:30 GST,
Successfully Held

HERE’S WHAT
WE DISCUSSED

We can expect 2023 to bring about several changes to the discipline of event marketing. When you think of the archetypal marketing event, what likely springs to mind is a trade show or expo, with banners, stands, and AV running rampant.

While it’s unlikely these will disappear any time soon, as budgets and travel expenses are put under tighter scrutiny, marketers will look more carefully at the true ROI of traditional events and begin to experiment more with their event models.

In this session, we heard what kinds of events are generating new sales pipelines for all of us and why. What practices are planned and implemented around them? We may have different approaches that we feel work best for us. We heard about them, asked questions, and learnt from each other.

Presented by

BuyerForesight

BuyerForesight™ is the producer of Common Sense Conferences™

Dedicated to designing focused conversational marketing programs backed by company and contact intelligence, our programs emphasize storytelling, stimulating debates, and unexpected insights. Additionally, you’ll have the opportunity to connect with other savvy marketers.

HOST & SOLUTION EXPERT

Sandeep Sivaram
Chief Experience Officer
at BuyerForesight™
LinkedIn

AGENDA

19:00 – 19:15

Registration & Networking

19:15 – 21:15

Dinner and Moderated Discussion

21:15 – 21:30

Closing

Dinner at Sofitel Dubai – The Palm

Sofitel Dubai The Palm is located on the East Crescent of Palm Jumeirah, a 30-minute drive from Dubai International Airport. It is easily accessible by taxi, car or metro, just off Sheikh Zayed Road with a clearly marked exit 34 for The Palm Jumeirah.

Sofitel Dubai The Palm

The Palm Jumeirah, East Crescent Road
P.O. Box 55558 Dubai

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VENUE & REGISTRATION

Sofitel Dubai The Palm

The Palm Jumeirah, East Crescent Road
P.O. Box 55558 Dubai, United Arab Emirates

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    Participation in this In-person peer discussion is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with directions to the meeting hall inside the venue.

    We will follow COVID guidelines mandated by the government and the venue.

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