Common Sense Network & Learn

Moving Beyond ABM:
A New Model for Marketers

A Virtual Chocolate Tasting Session

June 8th, 2023, 12 PM – 1:30 PM ET, Successfully Held

Presented by

Here’s what we discussed:

ABM programs are slow to implement and expensive to staff for most companies. How can you solve that? Using a new integrated strategy, innovative marketers are beginning to achieve prospect-driven improvements in positioning, content marketing production, and shortened buyer journeys.

In this roundtable, we explored ways companies are combining interviews, surveys, content marketing, and event marketing in a systematic approach to accelerate their ABM efforts. This was a conversation-driven session; we wanted to hear what’s working for you too and give you the opportunity to ask questions and learn from other senior marketing professionals.

Agenda

12:00 PM – 12:10 PM

Session & Participant Intro

12:10 PM – 12:30 PM

Guided Chocolate Tasting by an Expert

12:30 PM – 1:20 PM

Interactive Discussion on the Topic

1:20 PM – 1:30 PM

Closing

Hosts & Solution Experts

Mitch Speers

Chief Revenue Officer at BuyerForesight™

Alyson Atwell

Director, Integrated Marketing at BuyerForesight™

Participation in this Virtual Chocolate Session is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

Talk To Us About Attending Future Events

Call Us

+1 218-302-1460

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Here’s what attendees at past events have said:

I think it’s really a must-attend event for CX professionals. I’ve gone to other events in the past and this surpasses all of them.

Kimberly Carpenter

Director, Large Business Customer Experience, NRG Energy

A lot of other conferences I’ve gone to are driven off a podium, someone presenting me a solution before they understand my problem. Here I have an opportunity to talk to my peers and learn from them.

Ryan Smith

Sr. Director Care Strategy & CX, GoDaddy

I’m not part of some enormous crowd out there. I’m getting lot of interaction, hearing from people, their own personal stories. Individual examples of how people are leveraging their CX skills in their industry, in their business, in the work that they do everyday.

Nicholas Zeisler

Principal, Zeisler Consulting

Very intimate, Very one-on-one! You are able to really get a lot of candid responses, so we’re getting a ton of value from that and a lot of valuable insights.