BFS - Moving Beyond ABM
Common Sense Network & Learn

Moving Beyond ABM:
A New Model for Marketers

A Virtual Chocolate Tasting Session

June 15th, 2023, 12 PM – 1:30 PM PT/3 PM – 4:30 PM ET,
Successfully Held

Presented by


Here’s what we discussed:

ABM programs are slow to implement and expensive to staff for most companies. How can you solve that? Using a new integrated strategy, innovative marketers are beginning to achieve prospect-driven improvements in positioning, content marketing production, and shortened buyer journeys.

In this roundtable, we explored ways companies are combining interviews, surveys, content marketing, and event marketing in a systematic approach to accelerate their ABM efforts. This was a conversation-driven session; we wanted to hear what’s working for you too and give you the opportunity to ask questions and learn from other senior marketing professionals.


12:00 PM – 12:10 PM

Session & Participant Intro

12:10 PM – 12:30 PM

Guided Chocolate Tasting by an Expert

12:30 PM – 1:20 PM

Interactive Discussion on the Topic

1:20 PM – 1:30 PM


Hosts & Solution Experts

Mitch Speers
Chief Revenue Officer at BuyerForesight™
Alyson Atwell
Director, Integrated Marketing at BuyerForesight™

Participation in this Virtual Chocolate Session is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

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