I had the opportunity to get together with fellow marketing leaders in Singapore for a roundtable discussion of ‘what’s next’ for event marketing. As buyers’ journeys are constantly evolving, it is important for us to innovate how we run events. It was a great discussion.
A NEW APPROACH TO ABM
FOR EVENT MARKETING
Networking Lunch at Park Hyatt, Sydney
29th June 2023,
12:00 – 14:30 Sydney Time,
Events are already a great way to build a sales pipeline and renew relationships with existing customers, but could marketers extract more value from these investments by applying Account Based Marketing principles to event marketing?
In this lunch session, we dug deeper into what ABM for Events really means. In the process, we challenged commonly-held assumptions in deciding which accounts to target, regardless of what your “Target Account List” is telling you. We also dove into how to successfully engage these accounts before, during, and after your event to increase ROI.
BuyerForesight™ is the producer of Common Sense Conferences™
Dedicated to designing focused conversational marketing programs backed by company and contact intelligence, our programs emphasize storytelling, stimulating debates, and unexpected insights. Additionally, you’ll have the opportunity to connect with other savvy marketers.
12:00 – 12:15
12:15 – 14:15
Lunch & Discussion
14:15 – 14:30